As an artist, getting accepted into an art exhibition can be super exciting but also overwhelming. You’ve put the hours into creating your artwork, but now it’s time to make it presentable. The work itself is what got you accepted into the show, but your presentation is what will help you sell.
Arranging Your Work
One of the first things to consider is how much space you have. If you know the dimensions of the wall or room you’ll be displaying in, you can make a mock-up of how you want to arrange your pieces. This way you don’t have to worry about whether or not everything will fit once you’re ready to set up. You can do this by measuring each piece and drawing a to-scale diagram of the space. Or if you want to see how it will really look, you can measure the actual size in your home or studio, arrange your pieces in that space, and take photos to reference when you’re setting up.
Photograph Before Framing
Before getting your art display-ready, you’ll want to make sure you have high quality documentation of each piece. Depending on the kind of work you’re showing, you should photograph or scan it before adding a frame with glass or any other distracting display materials. This way, if you sell any pieces during your exhibition you’ll still be able to use it in your portfolio.
Create a Price List and Business Cards
You’ll want visitors of your art exhibition to be able to easily find prices and information about your work. Before your show starts, create a list with each piece’s title, size, media, and price. This list should be displayed somewhere that is accessible to the audience. Depending on how big the show is, you might want to print multiple copies and set them in different places.
Business cards are also important to display at your show. This way if someone is interested in your work and wants to get in touch in the future, they’ll know how to contact you. People might walk into the exhibition on a whim without the funds to purchase something. However, if they have your business card it will remind them that they enjoyed your art, and they’ll be able to easily find you.
Frame Your Work and Prepare for Display
If your art is 2-D you’ll want to make sure it’s framed and ready to hang. There are tons of options for picture frames for your work. However, it’s important that the frame doesn’t out shine or distract from your art. Keep it simple so that no one is paying more attention to the frame than your art. Black or white frames are usually a safe bet. Depending on how you choose to use a frame, or if you go without one, you might need additional hardware to be able to easily hang your work.
One of the best ways to make connections is to have genuine conversations with your audience. Let them know that you’re the artist and you’re open to answering questions. If they don’t have questions for you, ask them how they heard about the show or what made them stop by. If someone seems interested in your work at all, let them know you have business cards. Being likable in general will make people more engaged with your art.