So why do you change something as successful as the Frame USA Retail Outlet at our Headquarters in Cincinnati? Four Reasons:
1) We are looking to improve the customer experience in the store. By moving the counters up closer to the entrance of the store we want to greet you and deal with you in a way that will help us fulfill our mission of creating Ravings Fans*. Our new manager Jay Scozzafava has been chosen specifically on his ability to deliver a great customer experience. (His past involvement with Chick Fil A—a great foundation).
2) We want to introduce you to our new exciting Build-A-Frame concept that will be available on our web site within the next two weeks. When you walk into the store you will see virtually a live copy of frameusa.com. All of our made-in-America mouldings will be all together on the wall in a real frame where you can pick out the one that best fits from your artwork or picture.
Then, you will be able to tell us what you want us to build the frame with—including mats, glass options, backing options and more. We’ll even print your picture for you. This one step process (because we are utilizing our whole building full of inventory) will allow us to have our warehouse manufacture your frame with in-stock materials and have it ready for you within 48 hours.
Once we have given you a chance to work with Build-A-Frame and kick the tires you’ll be able to order your own frames from home at http://www.frameusa.com, or come to the store if you feel you need a little hand-holding or advice from a professional.
3) Value. When we first opening this facility ten years ago our real vision (other than to create Raving Fans) was to create value for the customer. Where else could we take $1 million in picture frame inventory and mix it up with people and combine all of this into an incredible value driven custom frame for you? Because we are changing the way your frame is manufactured and better utilizing our mass production techniques (Henry Ford here we are…), we will be able to save you tons of money. This won’t be a la Groupon 50% off type of savings where you don’t really know what you are getting….this will be real savings and you’ll see it whenever you come into the store. When you come in and see the first price that you get on your first frame we’re hoping you pass on the good news.
4) Offer Great Closeouts—We manufacture thousands of picture frames everyday and some come off the line a little beat up with imperfections and we set them aside into our closeout area which now has over 27,000 closeout frames in stock (www.framecloseouts.com). Some come back to us for a variety of reasons—including people ordering wrong sizes, colors, etc. What could be more fun than us passing these along to you for about ½ of the price? Offering these closeouts in the store is a bargain shopper’s delight and we want you there picking and choosing the best closeout frames in our retail store.
You may think that it sounds like we are promising a lot in the new location. The store is really coming along and we being final prep this week for opening on November 1. Take a look at our new manager, Jay, and a few pictures of the retail store. We’re excited about welcoming you and giving you a great opportunity to try our new array of products and services.