A video from London Sessions Productions and Rita Konig presents “The Decorations of Houses”, A Guide to Picture Framing.
We were thrilled to see such a well-done and honest video on this subject from the New York Times. In this video, interior designer Rita Konig explains the value and versatility of a picture frame (and of custom framing in general. Rita is known in framing for her rather unorthadox views on picture framing — particularly when it comes to the art involved.
Her biggest design tip? “Each frame does something different to the picture”, she says. The art inside the frame, while obviously having an important place in the composition, is not necessarily the “star” of the finished product. Indeed, oftentimes the frame will accentuate the art in ways that significantly increase the value.
This is a new series by the New York Times that will hopefully be an ongoing project between Rita and the best-selling media publication. Rita Konsig is best known for her work as an interior designer, so we look forward to seeing what she has in store.
To receive a custom framing quote for your own images, or just to get some consultation on framing your own art piece, fill out our custom quote form.
If you follow our Paper.li news feed, we try to share some great advice in the art and framing community throughout the week. You can find this online publication here.
One article that stood out to use was and article called “Framing Artwork”, a robust and long-winded article on art becoming more than the act of creating art, but also involving labor and democracy, that art makes up more than creative and technical processes but includes labor as any other job does.
We happen to agree. The author also cites examples from Warhol, who was the first artist to relate to society’s conformity and democratic approach to art. To quote the author,
“Art is not simply the place where desires get expressed and monetized. It is also where desires get fulfilled and monetized. There will always be a remainder, and that remainder is the libidinal investment in art as a space different from other spaces, and in creativity as a more expansive ideal of production. The persistence of this remainder demands a critique of artistic labor that goes beyond the terms offered by political economy, a critique that takes seriously those desirous investments that become entwined with—but are not reducible to—art’s institutions and economic engines.”
We think it’s good to keep this in mind when framing artwork. Art is most complete through hard work and working to improve yourself, and of course, working to make your work ready for display. Don’t be afraid to go the extra mile! We also offer custom framing services if you need help along the way.
Artists who think that art frames itself (or customers will) may face some harsh reality.
For many artists, it’s no foreign concept to make that final brushstroke against the canvas and feel an overwhelming sense of accomplishment. All that hard work and your masterpiece is even better than you expected. If you’ve painted or drawn on stretched canvas, your work is ready to sell! If your work is on flat, 2-Dimensional paper, however… you may find yourself wondering how you’ll sell your piece. You could sell your work just as it is, letting your customer worry about presentation. This method, however, runs the risk of not getting the best value for your art, or worse, not selling at all because presentation can be just as costly! For this reason, art frames are a wise investment for any budding or experienced artist.
The most obvious solution for 2-D artists and photographers everywhere is purchasing custom art frames. Framing can be just as daunting a chore as any in the art world, the reasoning behind which is that the LAST thing you want to do is distract the viewer from your artwork. As Jason Horejs said in his recent post from RedDot Blog, “Framing art is time-consuming and expensive, and just when you think you’ve found the right frame, your clients let you know otherwise.” Even more discouraging is putting in the time and effort, only for “…a client [to] see [a] piece of artwork, fall in love with it, and then say, ‘but that frame has got to go.’”
Luckily for most artists, picking out a frame is simply an extension of their artistic eye. Find something that makes your piece “pop” instead of distracting the viewer, and don’t try too hard to match the colors of your art to the color(s) of the frame. Aside from the picking out your frame, the other important factor in selecting a frame is the price. Taking your art to a professional framer can set you back hundreds, even thousands of dollars. However, there are several ways to avoid this cost:
1. Build your own art frames and mats
Using materials such as wood, nails and stain/finish bought from your local hardware store, assemble your own frames! There are plenty of tutorials that can be found online, and we suggest looking around Pinterest to find even more creative solutions to DIY art frames.
2. Create artwork to fit a specific frame size
While limiting in a creative capacity, this process will save you time and money down the road. If you like to create art in series or with a certain color, then ordering in bulk may be your best bet. This will force you to restrict your sizing, but for the most part, this is a great investment either way. Frame USA offers volume orders and discounts for businesses as well – fill out our quote form and see just how much you can save.
3. Order custom-sized, wholesale picture frames from Frame USA
As we referenced in 2, ordering a specific size in wholesale can be a great time and money-saver. We also offer a Build A Frame service that allows you to upload an image or select an image opening, add mats and a frame, backing and glazing. We then assemble your frame and send it to you! Give it a try and you’ll see just how much you can save when compared to your local frame shop.
What’s your opinion on framing art? How do your frame your work? Leave a comment for us in the space below!
Online Custom Framing at Half of the “Big-Box” Retail Price
Custom framing has been a large portion of the work we do here at Frame USA for years. Our customers range from fine artists to large corporations, photographers to educators, advertising firms to small business owners. If there’s anything this has taught us, it’s that high-quality and affordable custom framing is in high demand. It’s why so many people won’t bat an eye at spending hundreds of dollars for a single custom frame job.
Here at Frame USA, however, we like to save customers their hard-earned cash by offering better alternatives. We’ve already announced our upcoming “Super Framer” / Build a Frame feature, but we wanted to take the time to explain what this feature is all about.
What exactly is Build A Frame? How will it help in custom framing?
Build a Frame is a web application designed to take the trouble (and expense) out of custom framing. With Build a Frame, you’re given direct control over how your frame looks. Everything from frame size, single, double or triple mats, the color of those mats, your glazing and backing and more! This feature brings the great prices of FrameUSA.com, Posterservice.com and MatDesigners.com into an easy-to-use web app that lets you create your very own personalized frame.
We encourage you to shop around and check out our competitor’s pricing as well. Frame USA’s prices are the best in the market–not only in wholesale picture frames, but in custom framing as well. Our goal from the very beginning was to produce an application that would be much easier to use while also offering a much lower price point. Based on our research, we think we’ve succeeded in every way! (Of course, we can’t name names… But we challenge you to find someone with better deals than ours!) Let us know what you think of our new feature! Give it a try by clicking this link: Build A Frame
If you’re a local to the Cincinnati area, this will be a great feature for you. With Build A Frame, you can build your frame online and pick it up from the store! (Though if you’re local, we recommend just coming by to see first-hand what frame and mats might be best for your piece.) You can also use the app to see which frame and mat combination will look best on your wall before coming in. We can even help make recommendations!
For the folks who want to go the extra mile, share you creations with us on Pinterest! Right-click the frame area of Build A Frame and click “save image as.” Pin it and let us know you gave it a try! You can also show us by posting a link to the image below in the comments.
One of our most popular frames is the Clean Cut Wood Picture Frame Series. The Frame USA Clean Cut series has been called fun and classy, offering your choice of five consistent, cool colors in a modern, contemporary profile. Its unique feature is its inner and outer natural wood edge. Clean Cut looks great for framing artwork, awards, or photos with bold, vivid colors, as well as those with light undertones. Try it anywhere from kids’ rooms to the boardroom!