Being both an online picture frame company and retail store location, we’ve learned the ins and outs of the framing business. This is not to say that we know everything — far from it! However, we do know a good deal about the difference of the custom framing process. When we released Build A Frame, we changed how custom framing operated.
In our store, retail and online custom framing are of equally high importance. Both orders are assembled with utmost care, attention to detail and design sensibility. The main difference is price point, which is different with every framer out there. Our Build A Frame process and price in the store is the same as it is online. The main difference? Customers in the store can physically see the products in person.
Have you had a great experience with either a retail or online custom framing experience? Let us know in the comments what made it unforgetable!
As most of you know, Build A Frame is a great web application used to custom-build your frame without the expense of visiting a custom framer. (When you’re spending $150 online vs. spending $300-$400 at a retail framer — the only difference is price!)
Now at these great prices, how can you be sure of the quality? Luckily, we have that covered. Our framers are top-notch experts in the framing industry – extensively trained on joining frames, cutting precise meaurements, mat selections and fine-tuning the details exactly like you want them. These framers also work for our retail store at our warehouse in Cincinnati, OH – not only are they experts in the field, but they deal with custom orders and customers on a daily basis.
Whether you’re wanting to frame a piece of art you have at home, a Posterservice art print or upload your own image for us to print, we’ll customize your piece to be the perfect fit for you. Check out the Build A Frame feature here!
Did you know that we offer wood mounting / plaquing services at Frame USA and Posterservice? Check out our video to see the process.
Recently, we’ve had a lot of great plaque customers place orders for a variety of reasons. Some are artists, looking for an affordable way to distribute their work en masse. Some are large companies, trying to find unique ways to spend their advertising budget. Some are graduates who want their diplomas preserved. Whatever the reason, plaque mounting is here to stay as one of our most recommended options for long-term image preservation (unless, of course, your print has great value or needs a more archival touch. In this case, framing is your best bet).
While we will always stand behind picture frames and their ability to preserve an image (particularly when the frame compliments the art so well), there is something to be said about wood-mounted plaques. A plaqued image shows the art in its entirety, without the distraction of an outside border. Also, since the print is laminated flat against the wood, there is virtually no chance that the inside image will warp or crease over time, which may happen in a frame if not sized correctly.
To learn more about wholesale plaques and the plaque mounting process, check out the video below!
You can also find more information about this service here.
Our contest has been extended until the end of June!
A quick recap: entrants will submit their work through Instagram using the hastag, “#FrameUSA”. Artwork / photography must be original and created by the entrant. Many will enter, but only 5 will win. We will print your art for you from Instagram, frame it, and send the finished frame product with a special offer as well.
Not bad for snapping and posting a quick Instagram photo! You can also follow us on Instagram to see what our framers are up to. (Hint: it’s a lot!)
A frame collage (Or “Gallery Wall”) is a HUGE recent trend in interior design. A recent Kickstarter campaign shows that, in framing, sometimes less is more.
We’ve talked a lot about frame collages in the past, and the great statement they can make when assembled in a tasteful manner. We’ve seen many of our customers take great advantage of this technique, from Bachelor winners to our tasteful twitter followers…
In recent news, however, we’ve found a great example of forward-thinking design for framing mobile photography. (Instagram lovers, this is for you!)
Meet the Fotobit: a modular framing system by Alan Yeung. This product allows you to place the frame on the wall using a single nail, balance the frame with a built-in leveler, and attach the frame to other units to create an assmblage of frames. The concept is very modern and well-received–in fact, the Kickstarter has raised over $4,000 above the expected amount! With this trend in frame collage design on the rise, it’s obvious that this style of design is here to stay.
What are your thoughts on this new product? Let us know if you’re a fan of this modular-style frame, or what you’ve done to mimic this look! (We personally thing that our Architect series could handle the challenge!)
We admit it, we’re a bit biased toward our Build a Frame product. But what’s not to love about building a custom framed image, poster or print at a fraction of the cost? We’ve all been in that situation where a mainstream hobby/art shop has tried to charge us outrageous amounts for only one custom frame job (even after supposedly taking off something around 60%! We’re just saying, $300 for an 11×17 just sounds wrong!)
This is what makes Build a Frame that much more simple. No hassle about getting the best deals. No getting any false discounts. No worrying if they’ll get your order right. Just measure your image or send us your image file using our simple Build A Frame web app. Then pick your frame of choice, matting, backing and glazing. We’ll ship it all, ready to hang and at a price that retailers can’t beat!
This super frame deal won’t be around for long though, so be sure to shop and save today! Just click on the ad below and you’ll be taken to our Build a Frame page, where your only limitation is your own imagination. If you can dream it, we can frame it!
Framing can become a burden for both client and artist alike. Here are some ways you can save money AND your artist/client relationships.
Framing can be a frustrating task for those trying to make a living on their art. Sometimes, even the responsibilities of framing are unclear. Do you leave framing up to the client, or take care of it yourself? From the other perspective, should you frame a piece of art you bought, or place that task on someone else? Cost is definitely the largest deterrent for artists — the cost of just one framing job can be an unthinkable amount of money to spend up front. This is particularly true if your client is indecisive about framing, constantly asking for different frames for the piece. When time and money are factors, these questions can become a nightmare!
From an artist standpoint, instead of spending all the money on a custom job, you may want to consider covering the framing yourself. That’s where online retailers like Frame USA can help. With thousands of mouldings, frame series and mat combinations to choose from, you can find the look you’re going for without sacrificing any of the cost.
1. Discuss framing choices with your client.
Before making any big decisions on your artwork, you should talk about the frame with your buyer. Sometimes they won’t have an opinion, and many times they share an opinion too late. You can prevent about half of the miscommunication by discussing it openly beforehand. Are they looking for something more modern, or something more elegant? How will those decisions relate to your artwork? These are just a few questions that should impact your art framing decisions.
2. Take note of the surroundings in which your art will hang.
Environment is half the battle of hanging artwork. For instance, your work is hanging with older pieces, you should think about fitting the same tone. If your work is to be displayed with other modern artwork, you may want to look for a more simple frame.
In the same regard, it’s not always necessary to have a frame! Sometimes a bare canvas is more situationally appropriate, or a matting job can convey the piece perfectly. Don’t be afraid to experiment with your options.
3. Factor in cost of framing with the total price of the art
Framing your art is a financial responsibility between artist AND client. Think about what your art is worth, then figure a fair price to charge extra based on the framing. A custom job will obviously raise the price significantly, so learning how to size and order your own frames will save you a great deal of hassle in the long run. Some artists even take it upon themselves to make their own frames. The point is, finding out how to make or source your own frames will save you time and money in the long run. If your pieces typically run for several thousand a piece, then perhaps custom framing is exactly what you need!
Artistic framing is precise framing, guiding the customer with their ideas to make the total composition fit their exact needs.
In many cases, the design of a picture frame (as well as the mat pairings, v-grooves, bevels etc.) make as much of an artistic statement as the artwork itself. Framers use design principles such as color theory, geometric correctness, depth perception and texture to decide what will compliment your artwork to the best of their ability. This is, of course, all done with the artwork and your own personal preferences in mind, and a good framer will walk you through the entire process.
It’s also an impressive feat when a framer will not only custom frame your piece to perfection, but engrave and/or carve your specific designs into the wood. While we don’t specialize in custom framing to that degree, we do offer personalization services, laser engraving and a fully-staffed custom framing department that can answer any questions you have about making your artwork even better with a frame job that completes the composition.
Unlike other custom framers (both online and in our retail store located in Cincinnati, Ohio), our photography and art-creating customers see much higher sales and return by framing with us. How, you ask? Lower price points for all of our items and labor! In one example, we had a customer call in from a local big-name hobby shop that wanted to charge somewhere in the neighborhood of $900 for a relatively small frame job (and that was with 50% off!) For the same service (and better quality, in his opinion!) we worked with him to frame his total order for only $479.
You can follow our instagram account to see just what kinds of artwork and memorabilia we’ve been framing, from guitars signed by the “Goo Goo Dolls” to movie posters, sports jerseys to ornate wedding photography. Fill out our custom quote form today to see how we can make your art preservation dream a reality (while also saving you money!
Some of the best frames are also the most simple. That’s the idea behind this week’s picture frame sale of the week.
Whether you’re looking for a standard 2″ (or more) 8×10 frame or a cheap, high-quality frame to handle a large amount of your work, you won’t be disappointed with this week’s frame sales. The theme this week is simple and cheap framing; or frames that will bring out the best look in your art without taking away from the look of your art. There is a fine balance between “simple” and “accenting” that you must find, so minimalist pieces will always look good in the CBG frames.
If you’re going for archival, museum quality framing, you may want to have a look at the premium wood 8×10 closeout frames. They are indeed Closeouts, and therefore very cheap to begin with, but also feature our more substantial mouldings.
So, which sale would be best for you? That’s a decision that you’ll have to make! You can combine them both in the same order though, if you prefer. These sales come out every Monday, so be sure to check in regularly and stay up on the latest deals from Frame USA and FrameCloseouts!
Create and preserve memories with Frame USA’s Personalization options
So, we all know that personalization is a huge factor when it comes to finding the perfect gift. Maybe you’re looking for a new piece of jewlery for your significant other, or looking to get something special engraved for your parents. Personalizing these items will provide a constant reminder of why you find them to be an extra-special part of your life.
Personalizing isn’t just about words, though. Using different colors, imagery and personal flair can mean just as much as words. So how can Frame USA help you with personalized picture frames?
Build A Frame:
Perhaps the best personalization feature on our website is the Build A Frame web application. Our app will walk you step-by-step through the custom framing process, whether you’d like to upload your own image, give us your own dimensions or pick an image from our wide selection of Posterservice images.
Engraving is a classic way of personalizing a wide variety of items. Literally anything with a wood or metal surface can be engraved with great effect. Our customers have been very impressed with the amount of detail our engraving machine can create, especially with our signature Engrave-It series. This is definitely the route to take if you’re commemorating a special event, remembering a wedding, or for anniversaries.
Unfinished Picture Frames:
Both our Unfinished and Decorate-It lines have the crafty folk in mind. These are great for both kids and adults alike, but you’ll definitely get your money’s work when you use these as kid’s craft projects. You can use all of your favorite crafting materials to make it, and a trip to your local art and craft store should inspire you to make some great artwork.
For when you want something that looks like it was professionally framed at a fraction of the cost, look no further than our U-Frame 1 and 2 kits. These require assembly upon arrival, but we promise it’ll take no more than 5 minutes to put together. We also include instructions on assembly (Just 3 easy steps). Then all that’s left is to drop in your art!
What are some clever ways that you personalize your items? Let us know!