Tagged custom frames

Art Gallery

5 Tips for Art Gallery Presentation

Art Gallery
When you have a ton of art, arrangement takes a bit more time.

At Frame USA, we pride ourselves at being pretty good with gallery presentations. There’s a lot that goes into launching your first fine art presentation – whether you’re displaying sculpture, installation or 2D artwork. People will be looking at your layout as much as they’ll be looking at the art itself! Because of the sometimes-puzzling nature of galleries, we put together a list of 5 tips for your art or photo exhibition.

1. Present your art well.
First thing’s first – have some high-quality photos of your work! If you’re a photographer, you should be good to go. Make sure that your work is printed on the best possible paper for your shots. For artists of other varieties, you still need to have good quality photos of your work to get you through the gallery doors. Either way, your work will need to be presented in a way that highlights your work. Should your work be screen-printed? Should it be laminated? Should it be framed? Matted? A popular option is floater frames for canvas work, or a sleek in-depth picture frame for eye-popping quality. Consider your options, there are many!

2. Research your gallery.
Time for some logistics! Who are you targeting in this area? What can you do to bring in buyers and gallery-hoppers? Explore different venues of social media, put up flyers in some local coffee shops, tell your friends and family. Are you trying to sell or just create some buzz about your work? These will ultimately affect the vibe of your gallery and any type of events you may have.

3. Think in layouts.
Establish which prints, paintings and sculptures will need to be the focal point of your display. Obviously they will all have value to you, but it’s important to know which pieces look best under what kind of lighting, at what height to display your piece, whether the picture frames you use are appropriate, etc. You’ll need measuring tape and sample lighting to decide what’s best for you!

4. Know your art.
Before you even start the process of displaying your gallery work, ask yourself the hard questions. What makes your art unique, and what will you say to any buyers? What is your focus as an artist? Knowing yourself and your art will save you time and embarrassment moving forward. Don’t be rehearsed, instead, be comfortable and confident in your abilities.

5. Enjoy the process.
Don’t become caught up in a black-and-white mindset of success or failure. Enjoy the process of what it means to have a gallery presentation! This is your project with your artwork, and it is definitely a learning process. Your first show may have been a flop in your mind, but in the end it’s valuable experience that will help you be more successful at your next showing.

As always, be sure to leave any questions for us and we’ll answer to the best of our abilities!

art framing

Framing and Hanging your Art

A deeper study into hanging and arranging framed art

A recent help guide by Affordable Art Fair in the UK helped spur us to make another post on arranging, framing and hanging your art. Of course, we’ve made several posts on hanging picture frames, but any additional resource is always appreciated when we speak with artists and gallery owners.

When should you frame your art?

Even though we sell picture frames at low prices here at Frame USA, we’ll be the first to admit that not every piece of wall art calls for a frame. In fact, many contemporary pieces are meant to display alone. These can always be spiced up with a Floater frame, but this does not make their existance 100% necessary.

Some times to consider a frame would be any time you do not have a canvas. Your display options are both more limited and wide open when using paper of some sort. Some artist will simply mat their artwork, others will simply buy a frame in the correct size for their piece. Custom framing is another option, but the concept remains the same — don’t let the framing overpower the artwork. As another precaution, don’t frame a piece of art for the sole purpose of matching a room. Art can be arranged in any which way, whereas a room can undergo many changes over time.

What’s the right height for hanging frames?

Ideally, you’ll want to aim for the average eye-level to get the best reaction. Art is meant to be viewed and appreciated, and won’t have quite the same effect unless it’s easily viewable. Try to keep the top of the frames aligned with other horizontal lines in your art space.

Where should I hang my picture frame?

Obviously if you’re at a gallery, you’re going to hang them in whatever way possible that is appealing to the viewer. In a more permanent interior setting, however, you’ll have to consider things like color and size. Don’t ever worry about matching colors exactly — it’s just not going to happen, and it can look rather tacky. Stick to using the art and frame to compliment the room, or allow it to become the centerpiece and stand out. You can also learn more about how to hang your frame correctly in our previous blog post on the matter, which goes over the geometry of the project a little more thoroughly.

 

What are some steps that you take in keeping your wall art up to par? Leave a comment below — we’d love to hear from you!

custom framing

Heroic Frame Savings!

We admit it, we’re a bit biased toward our Build a Frame product. But what’s not to love about building a custom framed image, poster or print at a fraction of the cost? We’ve all been in that situation where a mainstream hobby/art shop has tried to charge us outrageous amounts for only one custom frame job (even after supposedly taking off something around 60%! We’re just saying, $300 for an 11×17 just sounds wrong!)

This is what makes Build a Frame that much more simple. No hassle about getting the best deals. No getting any false discounts. No worrying if they’ll get your order right. Just measure your image or send us your image file using our simple Build A Frame web app. Then pick your frame of choice, matting, backing and glazing. We’ll ship it all, ready to hang and at a price that retailers can’t beat!

This super frame deal won’t be around for long though, so be sure to shop and save today! Just click on the ad below and you’ll be taken to our Build a Frame page, where your only limitation is your own imagination. If you can dream it, we can frame it!

custom framing

custom picture frames

To Frame, or Not to Frame?

Framing can become a burden for both client and artist alike. Here are some ways you can save money AND your artist/client relationships.

Framing can be a frustrating task for those trying to make a living on their art. Sometimes, even the responsibilities of framing are unclear. Do you leave framing up to the client, or take care of it yourself? From the other perspective, should you frame a piece of art you bought, or place that task on someone else? Cost is definitely the largest deterrent for artists — the cost of just one framing job can be an unthinkable amount of money to spend up front. This is particularly true if your client is indecisive about framing, constantly asking for different frames for the piece. When time and money are factors, these questions can become a nightmare!

From an artist standpoint, instead of spending all the money on a custom job, you may want to consider covering the framing yourself. That’s where online retailers like Frame USA can help. With thousands of mouldings, frame series and mat combinations to choose from, you can find the look you’re going for without sacrificing any of the cost.

1. Discuss framing choices with your client.

art framing

Before making any big decisions on your artwork, you should talk about the frame with your buyer. Sometimes they won’t have an opinion, and many times they share an opinion too late. You can prevent about half of the miscommunication by discussing it openly beforehand. Are they looking for something more modern, or something more elegant? How will those decisions relate to your artwork? These are just a few questions that should impact your art framing decisions.

2. Take note of the surroundings in which your art will hang.

art picture framing

Environment is half the battle of hanging artwork. For instance, your work is hanging with older pieces, you should think about fitting the same tone. If your work is to be displayed with other modern artwork, you may want to look for a more simple frame.

In the same regard, it’s not always necessary to have a frame! Sometimes a bare canvas is more situationally appropriate, or a matting job can convey the piece perfectly. Don’t be afraid to experiment with your options.

3. Factor in cost of framing with the total price of the art

Framing your art is a financial responsibility between artist AND client. Think about what your art is worth, then figure a fair price to charge extra based on the framing. A custom job will obviously raise the price significantly, so learning how to size and order your own frames will save you a great deal of hassle in the long run. Some artists even take it upon themselves to make their own frames. The point is, finding out how to make or source your own frames will save you time and money in the long run. If your pieces typically run for several thousand a piece, then perhaps custom framing is exactly what you need!

custom picture frames
The cost of framing can be high. Do you invest in a custom frame, or take matters into your own hands?

 

Inspiration and Photo credit by: ProfessionalArtistMag.com

DIY framing

DIY Craft Ideas – Picture Framing Projects

Frame USA Offers Craft Kits for those who Love to “Do It Yourself”

We get it, we get it! Projects that start with a broken couch and an old rusted locomotive engine often DO make some of the coolest home design pieces. Just like we can’t get enough of lightbulbs turned into gardening fixtures or christmas wreaths made out of coat hangers. It’s fun, stylish, cheap incredibly creative.

We make it a point to offer a few lines of products that our customers can tweak and edit to their heart’s desire. Below, we’ll list some sources of great products that you can use to make your own custom frame designs — but first, a video that should clarify the whole DIY process for beginners!

Once you’ve gotten the hang of the inspiration – create – share phases, you’ll be churning out great projects in no time. Here are some products we offer that have inspired some great customer creations in the past — we’re sure you’ll find them useful, too!

Unfinished Picture Frames: The ultimate favorite when it comes to complete personalization, the unfinished series can be oiled, glossed or stained to create the perfect look you’re trying for.

Decorate – It Picture Frames: A favorite for the kids, the Decorate-It series  has always been a great success for ourselves and customers alike. The highlight of this frame is the totally open, flat surface which you can use to decorate in any way you’d like. We’ve really enjoyed taking these to local festivals and fairs, bringing craft supplies and letting kids decorate their own frames. You really can’t go wrong with Decorate-It, as a professional or as a craft-lover.

DIY framing
Just one example of the crafty things you can create with Decorate-It, such as this “gesso / painted coral” look.

U-Frame Kits: These metal frame kits are unique in that they do not come assembled, rather, they arrive to you in two pieces per item purchased. What does this mean for you? Total framing freedom! Our easy-to-use kits come with assembly instructions and come with two pieces of moulding per item bought. What this means is that you can buy a 24 inch U Frame Kit and a 36 inch U Frame Kit, then assemble them to create a 24×36 frame! Aside from the freedom in assembling your own way, you also have the ability to mix colors if your art piece calls for something outside of the traditional frame.

Shadow Box / Jersey Frames: Being in the home town of both the Cincinnati Bengals and the Reds, we see a pretty great amount of business from Shadow Box customers. Shadow box frames are also commonly referred to as “Jersey frames” among athletes and sports fans. These are good for many other purposes, however — dioramas, antiques, art installations and 3D assemblage pieces are among many other ways to use these frames to their fullest.

Acid – Free Mat Tape “Frame”: A relatively new method (popularity-wise) that involves wrapping the outside of the frame in tape, creating unique designs where the only limitation is your own creativity. Our mat tape is perfect for things like this! See some awesome examples here!

DIY Frames
Custom Picture Frame Mats: We also offer custom mats to fit any frame you may already have built. Using MatDesigners, you can order mats that can fit into almost any picture frame with the exact style and opening you’re looking for.

Other fun series: Barnwood and Corporate always produce fun results for our customers, just because of their versatility and price. Barnwood is naturally a very earthy look, so this frame already fits the DIY description!

Follow us on Pinterest for more on some fun “DIY” projects. We would love to see what great things you’ve created with our frames!

personalized picture frames

Laser Engraving – What to Look for in an Engraver

Laser engraved products are absolutely storming the market, anywhere from engraved jewlery to engraved hunting rifles. A big draw to this is personalization; being able to modify a product so that it reflects something with meaning to the consumer. It goes without saying, then, that laser engraving is something that must be done with the utmost care and skill to give the customer exactly what they want.

In a recent post by DECOR magazine, Lisa Crabtree of Spring, Texas uses her laser engraving machine to corner the engraving market in the small town. She discusses all of the big project undertakings that come with engraving products. You can read more about it here!

The big secret to engraving lies in the craftsmanship, technology and the technical skill of the engraver. One must know how to troubleshoot errors, utilize expert layout skills and have a broad understanding of the engraved material. It can be a very costly process if your engraver is not careful.

Similarly, it’s important to know the limitations of laser engraving. There are many surfaces that can be harmful if engraved, or even ruined. Knowing an expert is half the battle!

You can get started with our laser engraving app located here!

More on engraving: DECOR Magazine

picture framing

A Picture Framing Guide – New York Times Style Magazine

A video from London Sessions Productions and Rita Konig presents “The Decorations of Houses”, A Guide to Picture Framing.

We were thrilled to see such a well-done and honest video on this subject from the New York Times. In this video, interior designer Rita Konig explains the value and versatility of a picture frame (and of custom framing in general. Rita is known in framing for her rather unorthadox views on picture framing — particularly when it comes to the art involved.

picture frames
Rita Konig demonstrates her current framing project.

Her biggest design tip? “Each frame does something different to the picture”, she says.  The art inside the frame, while obviously having an important place in the composition, is not necessarily the “star” of the finished product. Indeed, oftentimes the frame will accentuate the art in ways that significantly increase the value.

picture framing Rita Konig
Rita heads to the Lacy Gallery in London for some input and custom framing work.
picture framing
Lacy Gallery assists Rita with sizing and designing her piece.

 

This is a new series by the New York Times that will hopefully be an ongoing project between Rita and the best-selling media publication. Rita Konsig is best known for her work as an interior designer, so we look forward to seeing what she has in store.

The finished product.
The finished product.

To receive a custom framing quote for your own images, or just to get some consultation on framing your own art piece, fill out our custom quote form.

Check out the video here to learn more!

 

Source:

http://tmagazine.blogs.nytimes.com/2014/01/28/the-decoration-of-houses-a-simple-guide-to-picture-framing/?_php=true&_type=blogs&_r=0

 

Wholesale Custom Framing at Frame USA. Now with Build A Frame!

Custom Framing with “Build-A-Frame” has Arrived!

Online Custom Framing at Half of the “Big-Box” Retail Price

Custom framing has been a large portion of the work we do here at Frame USA for years. Our customers range from fine artists to large corporations, photographers to educators, advertising firms to small business owners. If there’s anything this has taught us, it’s that high-quality and affordable custom framing is in high demand. It’s why so many people won’t bat an eye at spending hundreds of dollars for a single custom frame job.

Here at Frame USA, however, we like to save customers their hard-earned cash by offering better alternatives. We’ve already announced our upcoming “Super Framer” / Build a Frame feature, but we wanted to take the time to explain what this feature is all about.

Custom Framing
Already have your image? Or maybe you need us to print it out on some nice paper? Maybe you want on ouf our Posterservice images insead. It all starts but picking an image!

 

 What exactly is Build A Frame? How will it help in custom framing?

Build a Frame is a web application designed to take the trouble (and expense) out of custom framing. With Build a Frame, you’re given direct control over how your frame looks. Everything from frame size, single, double or triple mats, the color of those mats, your glazing and backing and more! This feature brings the great prices of FrameUSA.com, Posterservice.com and MatDesigners.com into an easy-to-use web app that lets you create your very own personalized frame.

custom picture framing
Choose an image, 0-3 mats, your frame, glazing and backing. Even a wall color-picker at the end will help you decide what looks best on your wall!

We encourage you to shop around and check out our competitor’s pricing as well. Frame USA’s prices are the best in the market–not only in wholesale picture frames, but in custom framing as well. Our goal from the very beginning was to produce an application that would be much easier to use while also offering a much lower price point. Based on our research, we think we’ve succeeded in every way! (Of course, we can’t name names… But we challenge you to find someone with better deals than ours!) Let us know what you think of our new feature! Give it a try by clicking this link: Build A Frame

If you’re a local to the Cincinnati area, this will be a great feature for you. With Build A Frame, you can build your frame online and pick it up from the store! (Though if you’re local, we recommend just coming by to see first-hand what frame and mats might be best for your piece.) You can also use the app to see which frame and mat combination will look best on your wall before coming in. We can even help make recommendations!

For the folks who want to go the extra mile, share you creations with us on Pinterest! Right-click the frame area of Build A Frame and click “save image as.” Pin it and let us know you gave it a try! You can also show us by posting a link to the image below in the comments.

business picture frames

Wholesale Picture Frame Quotes

Here at Frame USA we pride ourselves on creating “Raving Fans” out of every one of our customers–no matter how big or small.

This starts on the front end with our sales/customer service and continues all the way through until you receive your orders. One of the ways that we try to create more “raving fans” from a sales perspective is to provide all of our customers and potential customers with the best prices on wholesale picture frames through our custom quotes.

Whenever you have a big job to do and you are looking for the best pricing around there are a couple different options for you to get a custom quote. If you are a new customer and you are looking for a quote, visit our website and click on the “special volume quote” box in the top right and you can enter all of the information for your custom quote. This will be sent
directly to our sales team and they will contact you and get a quote out within 8 hours of receiving it.

If you are more of a hands-on person feel free to call in to one of our sales team members and give the quote verbally over the phone. This way you can explain what you need the quote for and our sales team can make sure that we get you the best possible price.
If you’re already a customer feel free to email the quote details directly to one of our customer service or sales reps and they will make sure the information gets to the right people and you get the quote back within 8 hours.

It is our goal to provide all of our customers with the best possible price for their quote and by accurately getting all of the information involved by one of the above methods we can make sure that you are getting the best prices around. We hope to make each and every customer a raving fan and by providing our custom quotes with the best prices around in 8 hours or
less. We hope that you enjoy your picture frames and the way we treat you here at Frame USA!