There has long been a debate on which medium and method is best for art creation. Even at Frame USA, our artists have vastly differing opinions on whether digital art is as effective as traditional, or if traditional is as well-worth the time as digital. In the end though, we all respect one another’s opinions and talents in their own medium, but this debate has spanned internet-wide among artists since as early as the first days of deviantART.
Which do you prefer, and why? Leave a comment below to voice your opinion!
Being both an online picture frame company and retail store location, we’ve learned the ins and outs of the framing business. This is not to say that we know everything — far from it! However, we do know a good deal about the difference of the custom framing process. When we released Build A Frame, we changed how custom framing operated.
In our store, retail and online custom framing are of equally high importance. Both orders are assembled with utmost care, attention to detail and design sensibility. The main difference is price point, which is different with every framer out there. Our Build A Frame process and price in the store is the same as it is online. The main difference? Customers in the store can physically see the products in person.
Have you had a great experience with either a retail or online custom framing experience? Let us know in the comments what made it unforgetable!
As most of you know, Build A Frame is a great web application used to custom-build your frame without the expense of visiting a custom framer. (When you’re spending $150 online vs. spending $300-$400 at a retail framer — the only difference is price!)
Now at these great prices, how can you be sure of the quality? Luckily, we have that covered. Our framers are top-notch experts in the framing industry – extensively trained on joining frames, cutting precise meaurements, mat selections and fine-tuning the details exactly like you want them. These framers also work for our retail store at our warehouse in Cincinnati, OH – not only are they experts in the field, but they deal with custom orders and customers on a daily basis.
Whether you’re wanting to frame a piece of art you have at home, a Posterservice art print or upload your own image for us to print, we’ll customize your piece to be the perfect fit for you. Check out the Build A Frame feature here!
In a recent New York Times piece, a new method of artistic gallery display was announced: a digital canvas.
Not to be confused with the digital picture frame, a digital canvas seems to be the new way to display artwork for gallery presentation when displaying artwork created digitally. This also works very well for photography!
Will it ever replace the picture frame in the world of art galleries? We say “of course not!” But it is certainly a great new way to show off your digital art, and could potentially pair beautifully with something like our Shadow Boxes or In-Depth frames. You can find out more on Electric Object’s website.
At Frame USA, we pride ourselves at being pretty good with gallery presentations. There’s a lot that goes into launching your first fine art presentation – whether you’re displaying sculpture, installation or 2D artwork. People will be looking at your layout as much as they’ll be looking at the art itself! Because of the sometimes-puzzling nature of galleries, we put together a list of 5 tips for your art or photo exhibition.
1. Present your art well.
First thing’s first – have some high-quality photos of your work! If you’re a photographer, you should be good to go. Make sure that your work is printed on the best possible paper for your shots. For artists of other varieties, you still need to have good quality photos of your work to get you through the gallery doors. Either way, your work will need to be presented in a way that highlights your work. Should your work be screen-printed? Should it be laminated? Should it be framed? Matted? A popular option is floater frames for canvas work, or a sleek in-depth picture frame for eye-popping quality. Consider your options, there are many!
2. Research your gallery.
Time for some logistics! Who are you targeting in this area? What can you do to bring in buyers and gallery-hoppers? Explore different venues of social media, put up flyers in some local coffee shops, tell your friends and family. Are you trying to sell or just create some buzz about your work? These will ultimately affect the vibe of your gallery and any type of events you may have.
3. Think in layouts.
Establish which prints, paintings and sculptures will need to be the focal point of your display. Obviously they will all have value to you, but it’s important to know which pieces look best under what kind of lighting, at what height to display your piece, whether the picture frames you use are appropriate, etc. You’ll need measuring tape and sample lighting to decide what’s best for you!
4. Know your art.
Before you even start the process of displaying your gallery work, ask yourself the hard questions. What makes your art unique, and what will you say to any buyers? What is your focus as an artist? Knowing yourself and your art will save you time and embarrassment moving forward. Don’t be rehearsed, instead, be comfortable and confident in your abilities.
5. Enjoy the process.
Don’t become caught up in a black-and-white mindset of success or failure. Enjoy the process of what it means to have a gallery presentation! This is your project with your artwork, and it is definitely a learning process. Your first show may have been a flop in your mind, but in the end it’s valuable experience that will help you be more successful at your next showing.
As always, be sure to leave any questions for us and we’ll answer to the best of our abilities!
A deeper study into hanging and arranging framed art
A recent help guide by Affordable Art Fair in the UK helped spur us to make another post on arranging, framing and hanging your art. Of course, we’ve made several posts on hanging picture frames, but any additional resource is always appreciated when we speak with artists and gallery owners.
When should you frame your art?
Even though we sell picture frames at low prices here at Frame USA, we’ll be the first to admit that not every piece of wall art calls for a frame. In fact, many contemporary pieces are meant to display alone. These can always be spiced up with a Floater frame, but this does not make their existance 100% necessary.
Some times to consider a frame would be any time you do not have a canvas. Your display options are both more limited and wide open when using paper of some sort. Some artist will simply mat their artwork, others will simply buy a frame in the correct size for their piece. Custom framing is another option, but the concept remains the same — don’t let the framing overpower the artwork. As another precaution, don’t frame a piece of art for the sole purpose of matching a room. Art can be arranged in any which way, whereas a room can undergo many changes over time.
What’s the right height for hanging frames?
Ideally, you’ll want to aim for the average eye-level to get the best reaction. Art is meant to be viewed and appreciated, and won’t have quite the same effect unless it’s easily viewable. Try to keep the top of the frames aligned with other horizontal lines in your art space.
Where should I hang my picture frame?
Obviously if you’re at a gallery, you’re going to hang them in whatever way possible that is appealing to the viewer. In a more permanent interior setting, however, you’ll have to consider things like color and size. Don’t ever worry about matching colors exactly — it’s just not going to happen, and it can look rather tacky. Stick to using the art and frame to compliment the room, or allow it to become the centerpiece and stand out. You can also learn more about how to hang your frame correctly in our previous blog post on the matter, which goes over the geometry of the project a little more thoroughly.
What are some steps that you take in keeping your wall art up to par? Leave a comment below — we’d love to hear from you!
Our contest has been extended until the end of June!
A quick recap: entrants will submit their work through Instagram using the hastag, “#FrameUSA”. Artwork / photography must be original and created by the entrant. Many will enter, but only 5 will win. We will print your art for you from Instagram, frame it, and send the finished frame product with a special offer as well.
Not bad for snapping and posting a quick Instagram photo! You can also follow us on Instagram to see what our framers are up to. (Hint: it’s a lot!)
We love a good contest, and our selection for June is a great way to frame some of your favorite instagram shots or artwork — absolutely free!
Of course, we expect some great shots and work from this contest based on what we saw last time. Even if you’ve never shopped with us before, if your work is selected, we’ll frame your submission for you AND send a great offer along with the frame. If you like our work, feel free to use it on an order!
Do you have any work that you’d love to see framed? Enter it into our contest by posting it to instagram! Just use hastag #FrameUSA when you post and we’ll enter you into our selection process. We’ll pick the 5 most creative and “stand out” art/photographs. Let the creative games begin!
Framing has many different meanings and many uses as terminology, spanning from artistic photographs/photographic cropping, reflective framed surfaces, and of course, picture framing itself. Exploring the art of framing is diverse and complicated, but an interesting obervation of what framing has meant in the past and what it means today.
Set in the Herbert F. Johnson Museum of Art, this exhibit aims to explore the meaning of framing in both a past and present sense. This exhibit is hosted by Cornell’s History of Art majors, showing that these students not only study the history behind the art, but the artistic perspective itself. You can find out more about Cornell and this gallery at the link provided below.
To learn more about art framing, you can visit our blog archive on the subject here.
Choosing office decor may not be as simple as you think – interior decorating says volumes about your business.
For those with a business that sees plenty of through-traffic such as hotels, restaurants, marketing firms, cafes or studios: art and interior design are a major selling point of what your business entails.
Let’s start with the hotel example. Think of a time where you have stayed in a nice resort, or maybe a refreshing getaway where the artwork matched the theme of the surrounding environments. Of course, the focus of any average getaway hotel is ambience and design over the importance of displayed content, but the chosen wall decor of your business will undoubtedly be noticed at some point by your guests and clientele.
So what sorts of wall art would fit your company the most? Consider your target audience, and who will be viewing this art the most (aside from yourself, of course!) If you specialize in design or architecture, perhaps displaying blueprints and sketches would be a great way to capitalize on your wall space. For restaurants, photos of famous/local celebrities eating at your establishment make interesting conversation pieces. Other ideas include photos of the owner, the establishment during construction, group photos of your staff and visually interesting products that your business sells.
If your line of business doesn’t work with much imagery (and chances are, it does to some extent) you can always find related imagery to frame and display. For instance, if you are a dog groomer, you could post a fun bulletin board with pictures of various dogs you’ve groomed over the year. You could also post artistic images of barber salons, dog photography, or imagery that fits your brand. You don’t have to limit yourself to subject matter so long as the imagery supports the branding of your business in some way.
In closing, the decor of your business space is meant not only to demonstrate what your business is all about, but to help convert more sales. The customer or client is already in your office, so you don’t need to go to great lengths to impress them. Let your wall art and branding encourage them to trust you with their business.
Do you have any examples of an extremely well-designed business space? Leave a comment below and let us know! For our Business/Wholesale service, click here to fill out our custom quote form. We’ll let you know how we can help!