In a recent New York Times piece, a new method of artistic gallery display was announced: a digital canvas.
Not to be confused with the digital picture frame, a digital canvas seems to be the new way to display artwork for gallery presentation when displaying artwork created digitally. This also works very well for photography!
Will it ever replace the picture frame in the world of art galleries? We say “of course not!” But it is certainly a great new way to show off your digital art, and could potentially pair beautifully with something like our Shadow Boxes or In-Depth frames. You can find out more on Electric Object’s website.
At Frame USA, we pride ourselves at being pretty good with gallery presentations. There’s a lot that goes into launching your first fine art presentation – whether you’re displaying sculpture, installation or 2D artwork. People will be looking at your layout as much as they’ll be looking at the art itself! Because of the sometimes-puzzling nature of galleries, we put together a list of 5 tips for your art or photo exhibition.
1. Present your art well.
First thing’s first – have some high-quality photos of your work! If you’re a photographer, you should be good to go. Make sure that your work is printed on the best possible paper for your shots. For artists of other varieties, you still need to have good quality photos of your work to get you through the gallery doors. Either way, your work will need to be presented in a way that highlights your work. Should your work be screen-printed? Should it be laminated? Should it be framed? Matted? A popular option is floater frames for canvas work, or a sleek in-depth picture frame for eye-popping quality. Consider your options, there are many!
2. Research your gallery.
Time for some logistics! Who are you targeting in this area? What can you do to bring in buyers and gallery-hoppers? Explore different venues of social media, put up flyers in some local coffee shops, tell your friends and family. Are you trying to sell or just create some buzz about your work? These will ultimately affect the vibe of your gallery and any type of events you may have.
3. Think in layouts.
Establish which prints, paintings and sculptures will need to be the focal point of your display. Obviously they will all have value to you, but it’s important to know which pieces look best under what kind of lighting, at what height to display your piece, whether the picture frames you use are appropriate, etc. You’ll need measuring tape and sample lighting to decide what’s best for you!
4. Know your art.
Before you even start the process of displaying your gallery work, ask yourself the hard questions. What makes your art unique, and what will you say to any buyers? What is your focus as an artist? Knowing yourself and your art will save you time and embarrassment moving forward. Don’t be rehearsed, instead, be comfortable and confident in your abilities.
5. Enjoy the process.
Don’t become caught up in a black-and-white mindset of success or failure. Enjoy the process of what it means to have a gallery presentation! This is your project with your artwork, and it is definitely a learning process. Your first show may have been a flop in your mind, but in the end it’s valuable experience that will help you be more successful at your next showing.
As always, be sure to leave any questions for us and we’ll answer to the best of our abilities!
A deeper study into hanging and arranging framed art
A recent help guide by Affordable Art Fair in the UK helped spur us to make another post on arranging, framing and hanging your art. Of course, we’ve made several posts on hanging picture frames, but any additional resource is always appreciated when we speak with artists and gallery owners.
When should you frame your art?
Even though we sell picture frames at low prices here at Frame USA, we’ll be the first to admit that not every piece of wall art calls for a frame. In fact, many contemporary pieces are meant to display alone. These can always be spiced up with a Floater frame, but this does not make their existance 100% necessary.
Some times to consider a frame would be any time you do not have a canvas. Your display options are both more limited and wide open when using paper of some sort. Some artist will simply mat their artwork, others will simply buy a frame in the correct size for their piece. Custom framing is another option, but the concept remains the same — don’t let the framing overpower the artwork. As another precaution, don’t frame a piece of art for the sole purpose of matching a room. Art can be arranged in any which way, whereas a room can undergo many changes over time.
What’s the right height for hanging frames?
Ideally, you’ll want to aim for the average eye-level to get the best reaction. Art is meant to be viewed and appreciated, and won’t have quite the same effect unless it’s easily viewable. Try to keep the top of the frames aligned with other horizontal lines in your art space.
Where should I hang my picture frame?
Obviously if you’re at a gallery, you’re going to hang them in whatever way possible that is appealing to the viewer. In a more permanent interior setting, however, you’ll have to consider things like color and size. Don’t ever worry about matching colors exactly — it’s just not going to happen, and it can look rather tacky. Stick to using the art and frame to compliment the room, or allow it to become the centerpiece and stand out. You can also learn more about how to hang your frame correctly in our previous blog post on the matter, which goes over the geometry of the project a little more thoroughly.
What are some steps that you take in keeping your wall art up to par? Leave a comment below — we’d love to hear from you!
Our contest has been extended until the end of June!
A quick recap: entrants will submit their work through Instagram using the hastag, “#FrameUSA”. Artwork / photography must be original and created by the entrant. Many will enter, but only 5 will win. We will print your art for you from Instagram, frame it, and send the finished frame product with a special offer as well.
Not bad for snapping and posting a quick Instagram photo! You can also follow us on Instagram to see what our framers are up to. (Hint: it’s a lot!)
We love a good contest, and our selection for June is a great way to frame some of your favorite instagram shots or artwork — absolutely free!
Of course, we expect some great shots and work from this contest based on what we saw last time. Even if you’ve never shopped with us before, if your work is selected, we’ll frame your submission for you AND send a great offer along with the frame. If you like our work, feel free to use it on an order!
Do you have any work that you’d love to see framed? Enter it into our contest by posting it to instagram! Just use hastag #FrameUSA when you post and we’ll enter you into our selection process. We’ll pick the 5 most creative and “stand out” art/photographs. Let the creative games begin!
Framing has many different meanings and many uses as terminology, spanning from artistic photographs/photographic cropping, reflective framed surfaces, and of course, picture framing itself. Exploring the art of framing is diverse and complicated, but an interesting obervation of what framing has meant in the past and what it means today.
Set in the Herbert F. Johnson Museum of Art, this exhibit aims to explore the meaning of framing in both a past and present sense. This exhibit is hosted by Cornell’s History of Art majors, showing that these students not only study the history behind the art, but the artistic perspective itself. You can find out more about Cornell and this gallery at the link provided below.
To learn more about art framing, you can visit our blog archive on the subject here.
Choosing office decor may not be as simple as you think – interior decorating says volumes about your business.
For those with a business that sees plenty of through-traffic such as hotels, restaurants, marketing firms, cafes or studios: art and interior design are a major selling point of what your business entails.
Let’s start with the hotel example. Think of a time where you have stayed in a nice resort, or maybe a refreshing getaway where the artwork matched the theme of the surrounding environments. Of course, the focus of any average getaway hotel is ambience and design over the importance of displayed content, but the chosen wall decor of your business will undoubtedly be noticed at some point by your guests and clientele.
So what sorts of wall art would fit your company the most? Consider your target audience, and who will be viewing this art the most (aside from yourself, of course!) If you specialize in design or architecture, perhaps displaying blueprints and sketches would be a great way to capitalize on your wall space. For restaurants, photos of famous/local celebrities eating at your establishment make interesting conversation pieces. Other ideas include photos of the owner, the establishment during construction, group photos of your staff and visually interesting products that your business sells.
If your line of business doesn’t work with much imagery (and chances are, it does to some extent) you can always find related imagery to frame and display. For instance, if you are a dog groomer, you could post a fun bulletin board with pictures of various dogs you’ve groomed over the year. You could also post artistic images of barber salons, dog photography, or imagery that fits your brand. You don’t have to limit yourself to subject matter so long as the imagery supports the branding of your business in some way.
In closing, the decor of your business space is meant not only to demonstrate what your business is all about, but to help convert more sales. The customer or client is already in your office, so you don’t need to go to great lengths to impress them. Let your wall art and branding encourage them to trust you with their business.
Do you have any examples of an extremely well-designed business space? Leave a comment below and let us know! For our Business/Wholesale service, click here to fill out our custom quote form. We’ll let you know how we can help!
Artist Evelyn Henson Gives Readers a Quick Framing 101
Choosing the right frame for your business can be a lot of hard work. Having the right frame for the job takes both intuition and some pretty basic knowledge of what makes a good complete work of framed art.
This weekend, we discovered an article written by Evelyn Henson that went into some good details about what to buy, where to buy and what kinds of frames go best in any given situation. Join us while we summarize this article (while also adding our own advice as framers!)
One of the highlights we spotted was to be sure that you’re personally in love with the frame. Before you even think about the artwork, think about how you’ll feel months and even years down the line with that frame on your wall. Once you’ve found a few that fit that criteria, you’ll want to try and see what matches best with your particular artwork. You can also work backwards if you’ve found a great frame, but have no art. Websites like Posterservice.com offer a wide variety of art prints that are more than reasonably priced.
Another question the artist posed was the source of frame material. Knowing whether you’re looking for wood, metal or plastic will save you time and money in the long run. As a general rule:
Plastic frames are best used for posters or a more thin printed material.
Wood frames are usually some of the best in the market. While Henson was of the opinion that white is the best color, this can be problematic if the frame has defective joins or scratches. We prefer black picture frames, and based on the thousands of orders we see for them, we have to agree with the majority! Black is a very standard, very impressive color for most artwork.
Metal picture frames typically go well with modern art pieces and minimalist concepts.
We hope this little tidbit of information has helped you with your framing purchase. Have a great day, and let us know in the comments what your favorite type of frames are!
A frame collage (Or “Gallery Wall”) is a HUGE recent trend in interior design. A recent Kickstarter campaign shows that, in framing, sometimes less is more.
We’ve talked a lot about frame collages in the past, and the great statement they can make when assembled in a tasteful manner. We’ve seen many of our customers take great advantage of this technique, from Bachelor winners to our tasteful twitter followers…
In recent news, however, we’ve found a great example of forward-thinking design for framing mobile photography. (Instagram lovers, this is for you!)
Meet the Fotobit: a modular framing system by Alan Yeung. This product allows you to place the frame on the wall using a single nail, balance the frame with a built-in leveler, and attach the frame to other units to create an assmblage of frames. The concept is very modern and well-received–in fact, the Kickstarter has raised over $4,000 above the expected amount! With this trend in frame collage design on the rise, it’s obvious that this style of design is here to stay.
What are your thoughts on this new product? Let us know if you’re a fan of this modular-style frame, or what you’ve done to mimic this look! (We personally thing that our Architect series could handle the challenge!)
Join us in celebrating National Photo Month, the PMA’s initiative to spark creativity in photography
With the winter season (hopefully) behind us, it’s time to look forward to sunshine and clear skies. While we’re all outside dusting off our cameras and shooting anything shiny or colorful, it’s a good season for some friendly competition and encouragement! What better way to start it out with a whole month dedicated to Photography?
This coming May starts National Photo Month. Created and promoted be the PMA, this “holiday” month supports photographers and creators of imagery everywhere by promoting education, contests, resources and community involvement in regards to photography. Whether you’re a student, hobbyist or professional, everyone can benefit from Photography month.
So what kinds of things should you shoot during National Photo Month? Besides the obvious answer of “anything you want”, it’s an even better idea to use the month to take experimental photos and push the borders more than usual. Use sources of inspiration like Pinterest and Tumblr blogs to find information on different tips to try, or perhaps subject matter you’ve not yet explored!
Are you a practicing photographer? Leave a comment below about your experiences with National Photo Month! If you plan on getting involved this year, what are you doing to prepare?