If you have received any of our recent emails, you may be asking yourself: Who is Superframer and where did he come from? See, it’s kind of a funny story…
Superframer was developed several years ago by one of our own employees, Neil Herrin. Neil, our IT Manager, has always had a love for comic books and action figures. At the time, our Marketing team was considering developing a new website called SuperFramer.com. We thought that this new website needed a face and identity to it. From this concept, Superframer came about! Neil took it upon himself to create this great identity for Superframer and we loved what he developed.
As we started to develop our new Frame USA website in 2011 and 2012, we knew we wanted to add a Build A Frame feature to the site. What is Build A Frame you might ask? Build A Frame allows you, the customer, to choose an image, mat, frame, glazing, and backing all together in a simple ordering process.
We wanted to develop a way for our customers to order everything together, instead of having to continue to order these items on different websites. One of our number one goals has been and will always be to simplify what we do for our customers. We want our customers to love our ordering process, think it is simple, and always want to come back to Frame USA. Raving Fans is what we are all about and our main goal is to make you a Raving Fan of Frame USA!
SuperFramer is the designing force behind our new Build A Frame feature on www.frameusa.com. He puts a name, face, and identity to this feature and certainly adds some fun as well!
We will be releasing our new Build A Frame feature to our customers any day now. Check back soon for more details on Build A Frame, Superframer, and more exciting things to come at Frame USA!
Our poster division, Posterservice Inc., is very fortunate to have such a diverse customer base. Music stores, museums, smoke shops, poster distributors, Spencers, college book stores and educational resource vendors all depend on Posterservice for the hottest images in poster printing and publishing.
One service that our customers particularly enjoy is a service offered by Posterservice called plaque mounting. Plaque mounting is a display option that allows you to preserve your image my mounting an image on wood, followed by laminating the image in a transparent seal that turns an ordinary wood mount into… well, a plaque! Chances are, if you’ve visited any home decor shop, you’ll find a great assortment of beautiful art prints inside of a plaque.
Kandy Myny – artist, entrepreneur and our number 1 plaque customer – has used Posterservice for just a short period, since February 2011. In this time she has placed an average of 6 orders a month, each order totalling a substantial amount of plaques. It’s customers like Kandy that any business is proud to serve. She loves our wood mount product so much that it is one of the main items she sells showcasing her beautiful art!
About the artist:
“I am a self taught mixed media artist creating original paintings, collages and reproductions. I love to express the whimsical side of things by using a rich and colorful color palette. My whimsical mixed media style is created using paint, paper, charcoal, and a variety of textural elements to create unique, one of a kind pieces of art. Whenever possible I enjoy using recycled materials both new and old to incorporate into my work. My portfolio includes a whimsical world of colorful neighborhoods and landscapes with trees that resemble lollipops, birds with stilt like legs, owls, quirky homes and girls with inspiring messages. In just a few short years I have created Bit O’ Whimsey Design Studio, travel to juried art fairs, sell to galleries and boutiques, manage an Etsy shop and I have created a wholesale line. My art has been well received and is in homes across the country and the world…”
That’s right, Super Framer has finally revealed himself here at Frame USA!
Since the beginning of 2013, we’ve been working on a web app that would bring a powerful custom framing tool and easy-to-use interface right at your fingertips. Our tool will allow you to select a poster, upload your own image, or select your image dimensions. From there, you can decide on what kind of mat you would like – single, double or triple – and what colors and corners you would like. You will then select your frame of choice, followed by backing and glazing options. Once you’re all set, you’ll simply check out and your frame will be on its way in 5-7 business days!
Your frame will come to your door 100% complete and ready to hang. Without a doubt, Build A Frame will be an experience you certainly won’t forget! With a simpl UI design and precise control over your design, you’ll wonder how you ever spent so much money on custom framing at your local frame shops. With Frame USA, we take care of it all for you at prices that can’t be beat!
What’s next for Super Framer? Well, that’s a secret. Perhaps he’ll show in up other places on the web? On your phone? Tablet? Stay tuned…
Did you know that at Frame USA, we have our very own engraving machines?
Previously, we’ve stuck to taking laser engraving orders over e-mail, volume framing quotes or phone calls, but with the launch of our new website, we decided to build an engraving web app from scratch! Today, we’re going to walk your through the process of placing orders for your very own engraved frames–without the outrageous prices you find in retail.
Your First step is simple–just click on the “Laser Engraving” tab on the top navigation! (In the image above, we have highlighted the tab in yellow so that you can locate it on our site.) This will set you on your way to creating your very own, unique product.
Once you’ve clicked the Laser Engraving tab, you will be taken to this page. This lists all the different frames that you can engrave and personalize! Just as a general rule of thumb, you’ll want to try to stick to darker colors. We highly recommend our Corporate series for engraving–customers can’t get enough!
We’ve selected our best-selling Corporate series for this demonstration, so let’s begin! First, you will select the color that you would like to engrave. Please note that not all colors are available for engraving (mainly due to color issues with wrap/MDF construction.)
Once you’ve decided on a color that you’re pleased with, it’s time to scroll down to the volume order form. Here you will select the color and size of the frame you would like to engrave. You’ll do this by clicking the boxes right-most column called “Engrave?”. After clicking, simply select the quantity that you would like. After you’ve added all of the frames you desire, scroll below and click “Engrave & add to cart”.
You will then be directed to this listing page, which is mainly to inform you of what you have selected. Click on the prompted button to continue to the custom Laser Engraving application.
Here we are, the personalization page! At this step, you will personalize your very own engraved picture frame. The choices are limitless–not only can you select any of our engraveable frames, but you can select whether you would like to engrave DIRECTLY onto the frame OR use one of our four plate options. These options include Rounded and squared shapes in both gold and silver. We also have a wide selection of fonts to choose from, as well as the ability to upload your own logo or image!
Speaking of uploading your logo, your results will be at their premium if you upload a high-quality image. The image will upload to the page small, and if you have uploaded a color image, please not that it will be adjusted to monochrome. Therefore, for best results, we advise that you upload a high-quality, black and white version of your logo. Also, please take note that there is acharacter limit for this app, but you can contact customer service for ANY special requests and we would be happy to find a solution and create a detailed mockup for you.
After you have customized your frames and are satisfied with the result, your next step will direct you to this page. You will be able to view all of the information that you entered into the previous page. Be sure to proofread your information, then confirm your information by clicking the checkbox. To check out, click the “Add to Cart” button and continue.
That’s all there is to it! If you have any questions about laser engraving, feel free to contact us!
A limited number of these were sent out to the big names in gaming media, like Game Informer and IGN. We’re told that IGN still has this framed print in their main lobby! Telltale Games has ordered from us again as of a few weeks ago for their appearance at the Electronic Entertainment Expo (E3). We’re excited to see what they come up with this time!
Whether you’re setting up a gallery, putting together a nice gift for your customers or looking for a creative advertising strategy, Frame USA aims to give you unlimited possibilities. For a free quote on any of our items, feel free to fill out our Custom Quote form here.
Most of you are familiar with ABC News anchor Diane Sawyer who began a “Made in America” pledge last year by claiming that if every American spent $3.33 on U.S.-made goods, it would create almost 10,000 new jobs in the country. She urged viewers to pledge to take a look at their yearly purchases and increase the percentage of goods purchased that are made in America.
With the American economy stagnating and unemployment rates ranging in the 8% level, now is the time for all of us to think about what we can do to help. According to Roger Simmermaker, author of “How Americans Can Buy American”, it is a fallacy that most U.S. made products cost more. Sometimes it just takes more research to see what other brands are out there and which retailers are selling them.
Last week my wife and I spent a week rehabbing a unit we own in South Carolina. We were on a tight time schedule (we had one week to finish an entire unit) and had to work fast. When we looked at furniture we didn’t see a lot of American Made Products—in fact most were foreign. You can’t buy everything American all the time. But what you can do is slide your scale more in favor of buying American. If a consumer achieves even a 50% level of buying American-made products, they would be doing a great service to the Country and all those looking for jobs.
If you boosted the amount of American Made Products that you were buying this year how many jobs would it create in America? Imagine if 335 million people did this……
Get your children involved in this adventure. It is our job to teach our kids to buy affordable, high quality American made products that are both appealing and safe. Children must learn from a young age the importance that supporting ourselves has on our economy, and really their future. With only one out of every two College graduates finding a job it is time we tried a different approach.
Now… on to selfless promotion and Frameusa.com. Virtually every product in our catalog is made 100% in America. We are legit. I don’t want to say that someone hasn’t ever snuck us in a product made overseas that we have bought, but for the most part our frames are genuinely American. And better than that, we offer our products at “real” wholesale prices to customers. We will shop our picture frame prices against any foreign competitor today!
Buy something that is made in the USA and you will be proud of it. Even better – it may come to you quicker, in whatever quantity you want and probably at a fraction of the cost!
Have you patronized a business only to walk away feeling less than happy with the service you received? Worse yet, have you left that business vowing to never return because the service was so poor? Face it, we all have had these experiences and it doesn’t bode well for business. At Frame USA, our culture is to create Raving Fans. What’s a Raving Fan you ask? A Raving Fan (according to the book Raving Fans authored by Ken Blanchard and Sheldon Bowles) is a customer that is more than just satisfied with services and products….they RAVE happily about them. Raving Fans return to a business not just because they are the lowest cost, or because the products are extraordinarily made; they return because they are thrilled with the service from the minute they view the company’s websites to the minute they receive their product. Not only that, these customers RAVE about the company and the service to all their friends and family so those people will want to see and experience it for themselves!
At Frame USA, creating Raving Fans is a part of our culture each and every day. This culture is instilled in every employee beginning their very first day in new-hire orientation to the company. We provide employees with the book Raving Fans to read so they obtain a better understanding of our company manta and culture.
The way we take care of our customers and vendors is mainly by listening to their needs and concerns and then quickly reacting. One of the ways we have recently created Raving Fans is by changing our shipping policy from 7-10 days to 5-7 days and in some instances shipping is free!!
The Raving Fan mantra isn’t just limited to our external customers and vendors. Employees are encouraged to create INTERNAL Raving Fans as well. Internal Raving Fans (our fellow employees) are just as important as our external customers in making this a successful business!
Custom retail framing is significantly different than wholesale and bulk buying. The advantage to retail, is that you get to personalize that final product every step of the way, and you get to see it on the artwork before you purchase! Instead of seeing the products separately in an online forum, you can actually stack the products, mix and match, and see it in person until you find the perfect combination for your custom framing option.
When customers walk into a store, they should make sure to bring the artwork or project with them. This will allow customers to really see what the final product will look like on the piece before they make a decision. The framer will measure out the work first to see if a ready made frame will be adequate or if a custom frame is required. Once the image size is determined the fun begins.
Mats that will really make the artwork pop are then selected from samples in the store and are placed on the artwork to help make, not only the color selection, but also decide how much of each color should be revealed. Single, double or triple, custom framing can help any customer make the best decision for the piece. Retail can also show customers real examples of v-grooves, corner cut outs, and engraving that may also be a great addition to the piece.
Once the mats are selected, the framer will then move on to choosing the frame that best compliments the matting and the project piece. Retail stores have corner samples of each moulding available, just like the mat samples. The framer will stack all of the elements directly on the piece for a realistic idea of the final product.
Finally, the framer will help select the best glazing and backing option to complete the frame. After a few days, the customer will be able to pick the fully assembled final framing project. The customer should not have to do any of the assembly themselves, unless they choose to do so. Retail is a great option for customers with little or no framing experience or for those unique framing projects. A framer will help customize and personalize the piece to really make it a treasure to be enjoyed.
Our frames can be custom sized online as well, and you can find mats at our sister site, Mat Designers. Feel free to fill out our custom quote form and we’ll get the the pricing before you buy!
As we peruse the World Wide Web and dig around looking for references to Frame USA and picture frames, we have seen many questions and comments about the quality of picture frames from various manufacturers across the net.
We’ll say it again and again, and then one more time.. We are dedicated to creating raving fansof our frame products and our customer service.
Every manufacturer wants to have the highest quality product at the lowest prices with the highest number of satisfied customers. If that isn’t your goal, then why are you in business, right?
We are extremely proud of our products, but occasionally something slips through. This is true of any manufacturer, whether they produce purple glitter widgets or picture frames. What we want you to know is this — If you ever have any issue with an order from Frame USA, we want you to get in contact with us immediately and give us a chance to make it right.
What If My Frame Order Has An Issue?
CALL – 1.800.577.5920
You can call us at our toll free number anytime between 9-5 PM EST.
[EDIT: THIS OFFER HAS EXPIRED AND IS NO LONGER VALID.]
Hopefully, by now you have noticed the new Frame USA website. Now that we are off and running with the new site, we decided it was time to ask you what you think. For your brief response, we are offering a $10 coupon towards your next purchase of $50 or more on FrameUSA.com.
It couldn’t be easier to receive your $10 coupon for any frame purchase at FrameUSA.com! All you have to do is follow this link: