A deeper study into hanging and arranging framed art
A recent help guide by Affordable Art Fair in the UK helped spur us to make another post on arranging, framing and hanging your art. Of course, we’ve made several posts on hanging picture frames, but any additional resource is always appreciated when we speak with artists and gallery owners.
When should you frame your art?
Even though we sell picture frames at low prices here at Frame USA, we’ll be the first to admit that not every piece of wall art calls for a frame. In fact, many contemporary pieces are meant to display alone. These can always be spiced up with a Floater frame, but this does not make their existance 100% necessary.
Some times to consider a frame would be any time you do not have a canvas. Your display options are both more limited and wide open when using paper of some sort. Some artist will simply mat their artwork, others will simply buy a frame in the correct size for their piece. Custom framing is another option, but the concept remains the same — don’t let the framing overpower the artwork. As another precaution, don’t frame a piece of art for the sole purpose of matching a room. Art can be arranged in any which way, whereas a room can undergo many changes over time.
What’s the right height for hanging frames?
Ideally, you’ll want to aim for the average eye-level to get the best reaction. Art is meant to be viewed and appreciated, and won’t have quite the same effect unless it’s easily viewable. Try to keep the top of the frames aligned with other horizontal lines in your art space.
Where should I hang my picture frame?
Obviously if you’re at a gallery, you’re going to hang them in whatever way possible that is appealing to the viewer. In a more permanent interior setting, however, you’ll have to consider things like color and size. Don’t ever worry about matching colors exactly — it’s just not going to happen, and it can look rather tacky. Stick to using the art and frame to compliment the room, or allow it to become the centerpiece and stand out. You can also learn more about how to hang your frame correctly in our previous blog post on the matter, which goes over the geometry of the project a little more thoroughly.
What are some steps that you take in keeping your wall art up to par? Leave a comment below — we’d love to hear from you!
Choosing office decor may not be as simple as you think – interior decorating says volumes about your business.
For those with a business that sees plenty of through-traffic such as hotels, restaurants, marketing firms, cafes or studios: art and interior design are a major selling point of what your business entails.
Let’s start with the hotel example. Think of a time where you have stayed in a nice resort, or maybe a refreshing getaway where the artwork matched the theme of the surrounding environments. Of course, the focus of any average getaway hotel is ambience and design over the importance of displayed content, but the chosen wall decor of your business will undoubtedly be noticed at some point by your guests and clientele.
So what sorts of wall art would fit your company the most? Consider your target audience, and who will be viewing this art the most (aside from yourself, of course!) If you specialize in design or architecture, perhaps displaying blueprints and sketches would be a great way to capitalize on your wall space. For restaurants, photos of famous/local celebrities eating at your establishment make interesting conversation pieces. Other ideas include photos of the owner, the establishment during construction, group photos of your staff and visually interesting products that your business sells.
If your line of business doesn’t work with much imagery (and chances are, it does to some extent) you can always find related imagery to frame and display. For instance, if you are a dog groomer, you could post a fun bulletin board with pictures of various dogs you’ve groomed over the year. You could also post artistic images of barber salons, dog photography, or imagery that fits your brand. You don’t have to limit yourself to subject matter so long as the imagery supports the branding of your business in some way.
In closing, the decor of your business space is meant not only to demonstrate what your business is all about, but to help convert more sales. The customer or client is already in your office, so you don’t need to go to great lengths to impress them. Let your wall art and branding encourage them to trust you with their business.
Do you have any examples of an extremely well-designed business space? Leave a comment below and let us know! For our Business/Wholesale service, click here to fill out our custom quote form. We’ll let you know how we can help!