From News

Learning How To “Day Trade” Attention

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From the social media expert and the grand “Poobah” himself, Mr. Gary Vee, “Day trading attention means finding where your audience is and talking to them there. That’s something that everybody can learn from – especially people who use social media and other new technologies designed to help capture audience attention.”

Hello “Inter-webs”, my name is Whitley Dubose, the Marketing Manager for FrameUSA, and I am one of the biggest digital media nerds you will probably ever meet (#ProudOfIt).  To put this into perspective, while other children played outside or hung out with friends, I was always in front of a computer building websites or creating graphics that I’d share with my friends online.

If you could imagine, as I got older, I fell in love with all things digital. I became fascinated with digital media because of how fast it could easily affect someone just by grabbing their attention. It’s so interesting how digital content could make you laugh, make you feel a certain way, and compel you to purchase something. I couldn’t get enough of this “phenomenon” so I took to the “inter-webs” and found Gary Vaynerchuk, better known as Gary Vee.  Gary is a fast-talking New Yorker, “live-for-the-grind,” social media expert who is a humble and very confident individual. In a world filled with greedy self-gratification, Gary often convinces people from all walks of life to “play the long game for the sake of their dreams.”

As the newest addition to the FrameUSA team, I’m very excited about this new Marketing journey in my career. I look forward to sharing my thoughts and ideas with the team to help “play the long game” and to help take FrameUSA’s marketing initiatives to the next level. After all, teamwork makes the dream work, right?

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Fill The Truck

Fill The Truck

Fill The Truck
Fill The Truck

“In December of 2010, Dan Regenold, CEO of Frame USA, had a vision; to fill an entire 53′ foot semi-truck for a local charity. He knew this would be his biggest charitable giving project and he would need a team to assist him. He put together a team of giving coordinators consisting of: packers, donation collectors, marketing professionals and more, to help coordinate this massive event in under 30 days. By the end of December, Frame USA ended up needing a second truck because they over filled their semi by 7%. This resulted in 833 boxes and over 30 skids equaling more than 22,200 donations!

The truck didn’t stop there. To Dan, the truck represented hope, life and a second chance for people within his community who were down on their luck. It was at this point that the truck became a catalyst, ultimately giving birth to what is now called Fill The Truck.

In 2011, Frame USA expanded the Fill The Truck charity initiative to partner with 9 businesses to host a total of 8 trucks and/or storage units throughout the greater Cincinnati, northern Kentucky and southern Dayton area. Each business hosted a truck and collected donations for a local charity. In 2012, Fill The Truck hosted 6 trucks at 6 different locations.

In the last two years, 2015 and 2016, Fill The Truck has grown and in each of the last two years the charitable initiative has collected over 40,000 items at multiple locations throughout greater Cincinnati.

This year, the 2017 vision is to fill multiple trucks and provide substantial donations to each charity. We have partnered with 17 different businesses and corporate partners to donate items to seven great charities.

We are collecting donations to Fill The Truck. Even just basic things such as toilet paper, personal care items, winter clothing and bedding can have a profound impact for those who are in need. Please consider donating an item today through our website.”

To help with the vision, Frame USA will be donating to Fill The Truck in appreciation for your online order for the month of December.

We are proud to support this great organization. Be sure to donate during the checkout process to help us support this great charity!

Fill The Truck Charity

Teamwork Makes The Dream Work

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Vince Lombardi said, “Individual commitment to a group effort: that is what makes a team work, a company work, a society work and a civilization work.” His words have great meaning and hold very true in almost any aspect of work and life.

If you have a group of people working individually, not communicating, but working towards accomplishing the same goal that can easilyt result in chaos. Some individuals might be overlapping on the tasks they are doing. Some tasks might get forgotten if Sally thinks Melvin is doing a certain task, and Melvin thinks Edward is doing it, but in the end, nobody has done it.Teamwork is communicating. I believe that poeple working together to accomplish a common goal will always prove higher, more quality, results than individuals not working as a cohesive unit.

Teamwork helps us accomplish results in a more timely manner. Teamwork can be fun, it also can help improve the attitude of the team. Teamwork makes for a better working environment and culture all around. Teamwork can consist of helping people through actions to get the job done, but it also can consisty of individuals lifting other team members up through help and a positive attitude. One small gesutre of help or support can go a long way for a struggling employee, or someone just having a bad day.

I really encourage team efforts on all of the areas I manage. I try to combine efforts of separate teams and make them one. At the end of the day our goal is to create Raving Fans! Every. Sing;e. Day. So in my mind it doesn’t matter what area you work in, I really try to create a culture that we are all there for one another, no single person is left on the island alone.

Like Vince said, if we individually commit to working as a group that is what will make our team work, Frame USA work, or any aspect of our lives. Teamwork makes the team work. Or in my words, teamwork makes the dream work!

~ Jennifer Riggsby, Logistics & Quality Manager

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Presence, Sales, Marketing & People

“Fantastic actually, thanks for asking…How’s your week coming along?”

“I’m doing well & how about yourself?”

“Just trying to keep it together, and you?”

 

Delivery. Delivery. Delivery.

 Business Relationships

The foundation for any agreement, albeit personal or business, is rooted in the relationship.  Successful relationships are built with good communication, lots of understanding and no false pretenses.  Therefore, being in sales and marketing can be challenging.  You need to know your product (and know it well), believe in your product and be able to convey the value of said product.  You also need to be able to relate to the buyer and depending on their frame reference, cater to their intellectual needs or their emotional needs.  The buyer needs to be confident in your presence of product and/or your presence of person.  

Being a person who greatly enjoys the art of communication, small talk seems to come natural for me.  I’m rarely caught without words.  Maybe sometimes this will get me in trouble but usually it brings smiles.

My name is Amanda Dunaway and as the new Sales Representative at Posterservice, I’m really excited about making connections.  The opportunity to convey our product line, with its edgy concepts, is definitely something new for me.  My sales background has always been in regards to emotional purchases; I’ve sold houses/homes and baby photography.  Selling entertaining posters will be unique and I’m super amp’d and ready to rock!  Who doesn’t want to talk about “what’s in”, “what’s tried & true” and “what’s super hot”?

~ Amanda Dunaway

Frame USA November News

We have some exciting new things taking place around Frame USA and we want to share them with you.

November News
November News

For the month of November enjoy 10% off all Grey Picture Frames with coupon code: November10 

As with anything you place in your home, make sure it’s something that works for you. In the end it’s all about finding something that works for you and makes your home a more comfortable environment. Grey Picture Frames are simply on of the many ways to make an ordinary home extraordinary! 

Frame USA’s Annual Halloween Party

On Tuesday, October 31st Frame USA once again hosted it’s annual Halloween party! The party features festive food, snacks and drinks and there is a pumpkin decorating (we’ll call it decorating instead of carving because some pumpkins were painted) contest as well as a costume contest.

The origins of carving pumpkins at Halloween began in Ireland in the 19th century. Originally people hallowed out turnips to act as lanterns and often carved them with obscure faces. Jack-o’-lanterns were said to represent the spirits or supernatural beings (used by people to frighten others),or were used to ward off evil spirits (set in places to keep harmful spirits out of one’s home).

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In addition to all these wonderfully decorated pumpkins we crafted, there was also a costume contest which many of our employees participated in. It is thought that wearing Halloween costumes began in Scotland in 1585 with the custom coming from Celtic festivals. Halloween costumes were traditionally based on supernatural or terrifying characters but by the 30’s, costume trend took a turn with more of them being based on characters in mass media, film and literature.

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We hope everybody have a safe Halloween and enjoyed it as much as we did!

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Costume-All

 

St Jude Children’s Research Hospital

St Jude Children's Research Hospital
St Jude Children’s Research Hospital

“St Jude Children’s Research Hospital was founded in 1962. St. Jude’s is a pediatric treatment and research facility that is focused on children’s catastrophic diseases. The hospital costs around $2.4 million a day to run and there is no cost to be treated. 

Since St Jude was established, the survival rate for acute lymphoblastic leukemia, which is the most common type of childhood cancer, has increased from 4% in 1962 to 94% today. Also during this time the overall survival rate for childhood cancers has risen from 20% to 80%. St. Jude has treated children from across the US and over 70 countries, with doctors across the world consulting with St. Jude on their toughest cases.

To help with the vision, Frame USA will be donating to St. Jude Children’s Research Hospital in appreciation for your online order for the month of November.

We are proud to support this great organization. Be sure to donate during the checkout process to help us support this great charity!

St Jude Children's Research Hospital

National Food Day

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October 24th, 2017 is National Food Day in the USA. This day is all about showcasing healthy food and encouraging people to change their diets for the better. The whole idea is to help people Eat Real, which means limiting the amount of pop and sugary drinks, extremely salted foods, factory farmed meats and other unhealthy items and increasing the intake of fruits, sustainable raised protein, vegetables and whole grains.

National Food Day was started in 2011 by The Center for Science in the Public Interest (CSPI). The CSPI provides advice and advocacy for a healthier food system by educating the public and pushing for government policies that are enforce what we know about the dangers of the food we intake.

Some of the biggest changes they’re looking to make with Nation Food Day includes:

  • Keeping junk food out of schools
  • Reducing the consumption of soda
  • Reducing sodium in processed food
  • Ensure accurate and honest labeling on food packages
  • Decrease the amount of junk food marketed to children

“The typical American diet is contributing to obesity, diabetes, heart disease, and other health problems. Those problems cost Americans more than $150 billion per year. Plus, a meat-heavy diet takes a terrible toll on the environment. Eating Real can save your own health and put our food system on a more humane, sustainable path. With America’s resources, there’s no excuse for hunger, low wages for food and farm workers, or inhumane conditions for farm animals.”

So do your part and start today! Eat a healthier dies and put your family’s diet on track for success.

Frame USA’s Annual Chili Cook-Off

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On Friday the 13th, Frame USA once again hosted it’s annual chili cook-off! This year there were three different competitors who brought their own homemade chili recipes for us all to tryout. There was chicken chili, turkey chili and a spicy beef chili that the entire company feasted on.

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All three chilies were delicious and attempting to select a winner tore the company apart. In addition to the chili we also had people bring in very tasty side dishes including homemade cornbread, jalapeno cornbread, black bean brownies and spinach artichoke dip among other things.

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Take a look at how the employees were enjoying the feast!

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Columbus Day 2017 — Monday, October 9

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Columbus Day is a national holiday which celebrates the anniversary of Christopher Columbus landing in America on October 12, 1492. It wasn’t until 1905 in Colorado that Columbus Day first became an official state holiday, it later became a federal holiday in 1937. Fast forward  33 years (October 12th 1970) and Columbus Day has been fixed to the second Monday in October.

Recently there has been opposition to Columbus day. Citizens are opposed to celebrating Columbus, as he was someone who brutally exploited, kidnapped and enslaved native people he encountered, as well as the decimation of indigenous people of the Americas from disease and conflict with European colonists.

That resulted in the creation of Indigenous Peoples’ Day, this is a holiday celebrating the native people of America. Indigenous Peoples’ Day is an official city and state holiday in numerous cities across the US with the intention of honoring Native Americans, their history and culture. Indigenous Peoples’ Day began in Berkeley, California in 1992 and later spread to Santa Cruz in 1994 and then to other cities and states in the mid-to-late 2010s.