At Frame USA, we pride ourselves at being pretty good with gallery presentations. There’s a lot that goes into launching your first fine art presentation – whether you’re displaying sculpture, installation or 2D artwork. People will be looking at your layout as much as they’ll be looking at the art itself! Because of the sometimes-puzzling nature of galleries, we put together a list of 5 tips for your art or photo exhibition.
1. Present your art well.
First thing’s first – have some high-quality photos of your work! If you’re a photographer, you should be good to go. Make sure that your work is printed on the best possible paper for your shots. For artists of other varieties, you still need to have good quality photos of your work to get you through the gallery doors. Either way, your work will need to be presented in a way that highlights your work. Should your work be screen-printed? Should it be laminated? Should it be framed? Matted? A popular option is floater frames for canvas work, or a sleek in-depth picture frame for eye-popping quality. Consider your options, there are many!
2. Research your gallery.
Time for some logistics! Who are you targeting in this area? What can you do to bring in buyers and gallery-hoppers? Explore different venues of social media, put up flyers in some local coffee shops, tell your friends and family. Are you trying to sell or just create some buzz about your work? These will ultimately affect the vibe of your gallery and any type of events you may have.
3. Think in layouts.
Establish which prints, paintings and sculptures will need to be the focal point of your display. Obviously they will all have value to you, but it’s important to know which pieces look best under what kind of lighting, at what height to display your piece, whether the picture frames you use are appropriate, etc. You’ll need measuring tape and sample lighting to decide what’s best for you!
4. Know your art.
Before you even start the process of displaying your gallery work, ask yourself the hard questions. What makes your art unique, and what will you say to any buyers? What is your focus as an artist? Knowing yourself and your art will save you time and embarrassment moving forward. Don’t be rehearsed, instead, be comfortable and confident in your abilities.
5. Enjoy the process.
Don’t become caught up in a black-and-white mindset of success or failure. Enjoy the process of what it means to have a gallery presentation! This is your project with your artwork, and it is definitely a learning process. Your first show may have been a flop in your mind, but in the end it’s valuable experience that will help you be more successful at your next showing.
As always, be sure to leave any questions for us and we’ll answer to the best of our abilities!
This narrow black picture frame has always been a favorite. Luckily, we have plenty of other great options!
As part of our efforts to keep customers aware of our frame product line, we’re going to be posting discontinued and brand-new products here as soon as we find out! Usually we love gushing about how beautiful and intricate our new frames are, but discontinued series are just as important if you’re particularly fond of a frame.
This time, our Tuxedo Narrow moulding has been discontinued by our vendors. One of our favorites, the Tuxedo Narrow is a black eco-friendly wood frame with a thin strip of shiny material along the inside that accents artwork with more of a focal point than your standard frame. Fortunately, our vendor still plans to keep Tuxedo Wide in stock, so if it’s the look you’re going for, be sure to check it out!
If the series appeal is the narrow profile, however, we would recommend our Black series. The narrow profile on our Black series is also angled, giving it a 3-dimensional look from afar that the Tuxedo series also offers. If you’d like help in finding out what would look best with your artwork, you can always email our sales team here and they will be glad to help!
First determine where you would like to hang which pieces. Are you someone who likes eclectic surroundings mixing frame styles and sizes; or do you want to keep all the family photos in one area, creating a welcoming collage? Do you have one large main focal piece that hangs above the couch or in a more formal dining room? Are you hanging pictures up the stairwell? If you are unsure as to where you’d like to put a particular piece, try just placing the framed piece/s in that area and see if all the surroundings compliment the piece/s to give you the desired effect you are looking to create.
You’ll need a pencil, a tape measure, wall hanging hardware, any other tool you need for the type of wall hanging hardware you purchased such as a hammer or drill; a level, and if possible a “picture hanging helper”. If your artwork didn’t come with the wire already attached to your picture frame; refer to the last part of the this article to install the hanger yourself.
Now to determine the height at which you’d like your piece to hang. In general the piece should be at eye level. Meaning once the framed artwork is on the wall, you should be able to stand in front of the piece with your head level, your gaze should fall just about in the center or just below the center of the artwork. If you have a helper; have them hold the piece against the wall while you stand back a few feet and determine your optimal viewing height. Once you get this, take a pencil and lightly mark on the wall where the bottom of the frame is. (If you don’t want to mark your wall use a piece of painter’s tape, and lay the tape edge to the bottom of the frame.) Place the bottom of the frame on the floor, either lean your frame against the wall or have your helper hold the frame for you. Find the center of the hanging wire and use your finger to pull the hanging wire toward the top of the frame so all the slack is taken out of the wire. Using a tape measure, measure the distance from the bottom of the frame to where your finger is holding the wire taught. From the bottom of the frame mark, measure up the distance from the bottom of the frame to the wire and put an X on the wall; this is the spot you will be putting the wall hardware into the wall. Follow the instructions provided with the type of wall hardware you purchased to properly secure it into the wall. Now you can erase the bottom of the frame mark. If your piece is light enough for you to handle on your own, hold the hanging wire in one hand and the bottom of the frame in the other. Lift the frame towards the wall and wall hanger and use the hand holding the hanging wire to help guide your wire securely onto the wall hanger. (You can follow the same steps even if you have a picture frame with a sawtooth hanger instead of a wire.) If your piece is too large and awkward to handle yourself; have your helper hold the frame while you guide the wire onto the wall hanger. Once you got the wire onto the wall hanger, use a level (or smartphone level app) to level your piece on the wall. Now is time for the best part, stand back and enjoy your framed art!
A useful tip for hanging multiple frames for a collage type of a look; is to measure your frames’ widths and heights and cut matching pieces of newspaper. Then with a little bit of tape, arrange your paper “frames” on the wall. When doing a collage, try to make the spacing in between each frame as close to symmetrical as possible; or at least visually pleasing to you. If you take some time during this paper mock up stage and make sure all the papers are level; you should be able to mark where on the wall your hangers should go. Mark the vertical center of each piece of paper; then find the distance from the bottom of each frame to their hanging wires; mark that on the paper. Where your vertical line and that wire mark meet, is where you will want to put your wall hanger.
When selecting what kind of wall hanging hardware to use; you must take into consideration a few things:
1. What type of material is the wall you are planning to use made out of? Make sure you get wall hardware appropriate for that type of material.
2. How heavy is your piece? Most wall hanging hardware have sizes designed for certain pound ranges; select one rated for the picture frame you intend to hang. If in doubt, go for a stronger hanger.
For additional reference on how to hang your frames:
If you are a “DIY” type of person and use your creativity to frame your photos and artwork yourself, you may find yourself unclear on the hanging hardware on the back of the frame. If you are able to choose what type of hanger to put onto your frame, a set of D-rings/eyelets and wire combo is a great option. Wire hangers can hold more weight so they are more secure than a sawtooth, especially for frames larger than 11×14. If you are using a sawtooth hanger, lay your piece face-down on a flat surface (recommend putting a towel down to protect the frame surface from possibly getting marred) and find the center of the picture. Place the sawtooth at this spot (generally aim for the middle of moulding) and using a hammer gently tap the sawtooth in place. Attaching a wire hanger takes a few more steps. First, install the D-rings/eyelets. Lay your picture frame face down (again recommend putting a towel down). On one of the sides of the frame, measure about 1/3rd of the way down from the top of the frame and mark that spot. Measure this same distance on the other side of the frame and mark it. Try to aim for the center of the moulding when making these marks. Screw the D-rings/eyelets into the frame at these marks, the D part of the ring faces in towards the middle. Run the wire through both D-rings/eyelets, with equal amounts of wire sticking out of each D-rings/eyelets. Secure the wire to one of D-rings/eyelets by bending the wire back over the D-ring/eyelet twice and the wrapping it back around itself several times. Repeat on the other side; but before securing the wire, make sure your wire has just a little “give” to it; you don’t want your wire too tight OR loose. Now, you’re ready to get that picture frame onto the wall and enjoy the fruits of your labor!
Acrylic picture frames allow for a myriad of choices when decorating a home. While these frames are not meant to be hanged, they do provide options that other frames do not. Oftentimes, homeowners tend to focus on bare walls, but they forget to decorate some of their home’s focal pieces such as end tables or fireplace mantles. Through the use of acrylic frames, it is possible to add life to any room.
Childhood memories are going to be seen in every family. Whether a person wants to display pictures of their children playing soccer or they want to relieve their own childhood, placing acrylic picture frames on a fireplace mantle is the perfect option. This allows a person to have a yearly photo of their children growing up or simply a collection of random memories that will never be forgotten. The possibilities are endless and bent frames even allow the option of before and after pictures to be displayed. Different clothing styles, haircuts or getting braces taken off are just a few of the ways to utilize bent frames.
Showing the Family Generations
New additions to the family become more precious throughout every generation. When a person has been lucky enough to take photographs with their grandparents and great grandparents, they will have an everlasting picture that they will surely want to display in their home. Instead of stopping there, collect photographs of all family members to make a family tree of sorts. With bent frames, it is possible to put both a grandfather and mother in one frame and their children in another. This is a great use of the bent acrylic frame and one that will really hit home during the holiday season.
Scenic Pictures to Brighten a Room
Landscape and animal photographs will be able to breathe life into an otherwise dreary room. These photographs will need to be displayed right where the sun can hit them so that they radiate the true feeling of nature. A picture of a beautiful dandelion is always better received when the light reflects off of the frame. This brings a room to life and will change a dark room into one that is truly inviting.
Acrylic frames allow decorations to take on a life of their own. Virtually any surface will be able to have a frame placed upon it including dressers, desks or mantles. When all of the right pictures are added together, a decorative piece can instantly be created through the combination of photos.
Everyone loves a good deal. And while most of our Closeouts tend to go from anywhere between 20-30% off, we also know that it can be incredibly easy to miss out on a good deal. This time, we decided to extend our sale to a week-long savings event. Not only will you save 10% on already-cheap and high-quality picture frames — you’ll have an entire week to save big on all of our closeout inventory!
Frame Closeouts allows you to pick between wood, premium wood, metal, poster and polystyrene frames. The frames then break down into sizes, which you pick and receive at random (like a “grab bag” approach). This is perfect if you are looking for a large number of cheap frames and don’t really mind what series you are receiving.
Don’t forget to save 30% on 5×7 Walnut Wood frames on FrameCloseouts.com, either! Coupon Code: 57waln. Expires 4.21.2014.
Which of our closeout lines to you use the most? Leave a comment below and let us know!
Recently, we’ve seen a great shift between the realms of 2D and 3D art. Not quite paintings and not quite sculptures, these art pieces are more of an assemblage of 3D objects meant to be viewed on a 2D-plane. You may have even made these in school at some point.
Today, we are talking about dioramas.
Not your average middle school project
Before you get skeptical, these are anything but your average diorama. Shadow box frames are typically used to hang sports jerseys and personal memorabilia, and custom framers are great at arranging these objects to fit whatever the customer may need. Using shadow boxes for fine art, however, requires much more creativity and artistic know-how. You will need to experiment and try different methods of mixed media and sculpture to get the effect you’re looking for.
Don’t be afraid to experiment, though! Experimentation is how you become more advanced in your art, and trying a slew of different things is necessary to become more creative and technically skilled. Find our shadow box frames here to get started!
For a great inspiration board from pinterest, click here.
To see how Audra Krunkle from Oddities: San Francisco does her work, click here.
Wood frames add the perfect addition to a room that is filled with ambiance. When walking into a home office, bare walls and desks simply do not allow a person to be creative. Not only are they plain, but there is no substance to the room. However, when a room is filled with memories, accomplishments and family photos, it will help a person feel more motivated to start the work day and overcome their daily struggles by remembering accomplishments of the past.
The Coveted Diploma
A diploma screams accomplishment and shows that a person is willing to sacrifice and work hard to become knowledgeable in their career. Letting a diploma collect dust in a closet is simply not an option. With oak picture frames, it is possible to display a diploma as the focal point of the office. This allows a person to remember that they have the skills and knowledge to provide the utmost service to their customers and clients.
Oaks come in cherry, honey and natural colors. Cherry is among the most popular and will provide a very professional look. With diplomas, the average 4×6 picture frames will not work. Instead, a person will need to know the size of their diploma. Common sizes include:
Awards and Certifications
Awards and certifications are also welcomed additions to a room. With wood picture frames, it is possible to make a collage of prints to remember all of the accomplishments you have had. The goal is to show your knowledge and a good way to do this is through art stories. A neat idea is to use one of each color frame to increase the importance of a certification. Perhaps you want to display your least important certification with the natural color, the second most important in honey and the most rewarding in the cherry color. The choice is yours, but oak picture frames are always a big hit with certifications. If you want, there are also specific certificate frames to can be used.
Family or Event Photos
Photos of events or family members can be placed on desks or above computers to act as a source of motivation throughout the day. While there are many ways to display these photos, the most common are:
Placing a 4×6 picture frame right next to a computer monitor or on an office desk.
Placing framed pictures right above a desk so that they are frequently seen.
Placing a plethora of smaller pictures on one wall to create a collage of sorts for the events that have been attended.
Lighter colored frames tend to work best when placed near darker desks to ensure that they add a little bit of light to the room.
Oak picture frames provide a plethora of options that the creative homeowner can utilize to spruce up their home office space. With the addition of accomplishments and event photos, a boring office can be turned into one that is filled with excitement and motivation at all corners. By mixing up colors, the right ambiance will be created to allow for a bright, professional space to be created.
Next week, we’ll be traveling to Las Vegas for the next installment of the West Coast Art and Frame show. We’ll be joined by some of the biggest names in the industry (Larson Juhl, Tru-View, Pictureframes.com, etc.) as well as hundreds of small business owners, custom framers and artists. We’re excited for this opportunity to interact with others in our industry!
The art and framing industry is constantly changing, and it’s a great time to be a part of it all. Be sure to follow us on Twitter for updates and the latest news from the show. For a live feed of how things are going, search for #WCAF (our official hashtag for the West Coast Art and Frame show). We look forward to seeing you there!
Check out some of last year’s photos below! This year’s booth is #1039.
Some fast framing facts:
In 2012, out of 2,600 American consumers, half of them made some form of purchase in regards to wall art, decor, or some sort of framing.
The top 3 factors influencing a customer’s purchase of a custome frame job are trust, confidence and choice of materials.
45% of customers who classify as “collectors” have multiple items waiting to be framed.
Custom framing customers once had an older audience – the most recent reports show that 56% of customers are at the age of 44 are younger. Customers also tend to be male – about 59%.
Pictures are more than mere decorations. With pictures, a story can be told that shows events in a new and exciting way. The larger the pictures, the more detail and realistic an art story can be. Art stories are essentially chronological events that are shown through pictures. These can be created by anyone and will be able to be used in homes, offices and virtually any space that needs decorating. With the holiday season right around the corner, the most interesting use of stainless picture frames will be that of the holiday surprise.
Showing the Holiday Surprise
Stainless frames look like real stainless steel frames, but they are made of wood. This is the perfect color for the holiday season and works well with garland, Christmas lights and any other festive decoration a home may have. However, a holiday art story can take center stage in any home. The goal is to show events as they have occurred. Here are just a few of the events that are more commonly seen:
Present Opening: From the pickup of a present to the unwrapping, this is the ideal art story that works especially well with younger kids.
Proposal: From bended knee to the tears streaming down her face, a wedding proposal can always be remembered through an art story.
First Snow: The first hint of snow can lead to a very interesting story. With animals, the first sight of snow is priceless. A story created with these pictures will bring happiness to all that see them.
Obviously, the potential for a holiday surprise story is limitless. Simply start with the most memorable moment for you and let your imagination go wild.
A Happy Couple Starts Somewhere
Wedding photo frames are great for big wedding pictures, but stainless picture frames simply take center stage. There are quite a few ways in which the love of a couple can be presented and each will be completely dependent on your own likes.
Wedding Day: From smashing the cake in the grooms face to the carrying of the bride into the home, wedding day art stories are both beautiful and memorable.
Throughout the Years: From the first anniversary all the way through the couple’s first kiss as a married couple, these stories simply resonate with the majority of people and are a testament to their love.
Placing a final, larger picture at the end of the story will provide prominence and allow all viewers to truly be lost in your story of love.
Moving Into Your First Home
A first home is filled with fun, excitement and a lot of packing. This is the perfect memory to put into a story as it will be the home people remember the most. While the initial hassles may want to be forgotten, the final results will always be treasured. A few ideas to get the ball rolling are:
Packing: From the truck to the unpacking of the final box, a story can be told of where a person has come from and where they have finally ended up.
Empty to Complete: A series of pictures that show the home empty and finally being filled up with all of your possessions is a fun way to add life into a living room or dining room.
Stainless picture frames also do exceptionally well with black and white photography. When adding pictures to a story, remember to keep them in chronological order and use the beauty of the frame to truly outline the moment.
The classic, rustic look is one that is routinely recreated. People love a bit of old added into modern day photography. With the use of crystal clear photographs and a touch of vintage, a home can be seen as classy and sophisticated. It is truly a look that is perfect, but it will require the right photo frames to accompany the pictures that are placed within them.
The Napoleon frame is elegant and comes in three distinct colors: black with gold, antique silver and antique gold. With a plethora of sizes, it is best to choose one that is large and place a family portrait inside of it. This is the ideal centerpiece for a home and will be the envy of every living room. With the addition of a family portrait and the beautiful detail seen with the Napoleon frame, this will provide an extremely classy look that is almost regal.
The Victorian age is one that decorators always flock to. It provides class and elegance like no other time in history. Vintage photos are also very popular and will be the perfect addition for a homeowner that wants to add a touch of old into their décor. With the colors of gold and walnut and gold, vintage black and white photos will be the perfect accent for the Victorian frame. These photographs can be taken with the true vintage attire and will bring a home back in time to an age that is merely unforgettable.
Antique Royal Picture Frames
Antique bronze or silver are ideal for painting prints. These frames work extremely well with landscape or old salon pieces of art that are now captured in print form. While these paintings can be quite expensive, the photo prints will be more than affordable. Homeowners can choose from thousands of different prints and anything will work well. Italian and French prints are extremely popular. Pictures of an old Italian town or a glass of wine from France will ensure every room is classy.
Wooden photo frames are able to bring rooms to life. They provide a mood that no other frame can offer. With the addition of antique colors, these frames can be used to recreate a look that has been seemingly forgotten by many modern designers. This is the perfect addition to the sophisticated individual that wants to add elegance to a room that is simply boring and bland.