If you follow our Paper.li news feed, we try to share some great advice in the art and framing community throughout the week. You can find this online publication here.
One article that stood out to use was and article called “Framing Artwork”, a robust and long-winded article on art becoming more than the act of creating art, but also involving labor and democracy, that art makes up more than creative and technical processes but includes labor as any other job does.
We happen to agree. The author also cites examples from Warhol, who was the first artist to relate to society’s conformity and democratic approach to art. To quote the author,
“Art is not simply the place where desires get expressed and monetized. It is also where desires get fulfilled and monetized. There will always be a remainder, and that remainder is the libidinal investment in art as a space different from other spaces, and in creativity as a more expansive ideal of production. The persistence of this remainder demands a critique of artistic labor that goes beyond the terms offered by political economy, a critique that takes seriously those desirous investments that become entwined with—but are not reducible to—art’s institutions and economic engines.”
We think it’s good to keep this in mind when framing artwork. Art is most complete through hard work and working to improve yourself, and of course, working to make your work ready for display. Don’t be afraid to go the extra mile! We also offer custom framing services if you need help along the way.
Next week, we’ll be traveling to Las Vegas for the next installment of the West Coast Art and Frame show. We’ll be joined by some of the biggest names in the industry (Larson Juhl, Tru-View, Pictureframes.com, etc.) as well as hundreds of small business owners, custom framers and artists. We’re excited for this opportunity to interact with others in our industry!
The art and framing industry is constantly changing, and it’s a great time to be a part of it all. Be sure to follow us on Twitter for updates and the latest news from the show. For a live feed of how things are going, search for #WCAF (our official hashtag for the West Coast Art and Frame show). We look forward to seeing you there!
Check out some of last year’s photos below! This year’s booth is #1039.
Some fast framing facts:
In 2012, out of 2,600 American consumers, half of them made some form of purchase in regards to wall art, decor, or some sort of framing.
The top 3 factors influencing a customer’s purchase of a custome frame job are trust, confidence and choice of materials.
45% of customers who classify as “collectors” have multiple items waiting to be framed.
Custom framing customers once had an older audience – the most recent reports show that 56% of customers are at the age of 44 are younger. Customers also tend to be male – about 59%.
The holidays can be a real headache for those of us who are not very good with gifts. Of course, being a picture frame company, we often hear of plenty of customers raving about how they love to give our frames as gifts for their loved ones. The holidays are a great time for memories, and giving a framed photo or art piece is a sure way to know that a gift is well-received. While you may not be able to receive your order by Christmas from us, we have some personal favorite gift ideas from Etsy that can ship sooner than our production allows (and also make great gift ideas for your loved ones!)
Ornaments and Fine Art
Susan Monty is a fine artist with a love for horses and has seemingly endless creativity. Be sure to have a look at her ornaments – we were definitely impressed with how perfect they are! Click here to view her Etsy shop.
William Supko Photography
A brilliant scenic photographer and roller coaster enthusiast, William has created some wonderful compositions in his portfolio. Whether you’re looking for a fun centerpiece or a gift for the theme park enthusiast, William Supko’s photography is sure to impress! Click here for a link to his Etsy shop.
When she’s not finding new products for Frame USA, taking care of Ebay and Amazon or whipping up some great custom framing projects, Jen Miller is making great artwork. Focusing primarily in sculpture and jewlery, she creates consistently great work – both here at Frame USA and on these pieces! Click here to have a look.
Few Kind Words
This shop is actually one of our customers on top of being a great monogram print designer. Click here to visit this Etsy shop.
Junebug’s Creative Concepts
Another customer of ours, Junebug’s Creative Concepts owner Stephanie Bruno creates some truly dazzling pieces using our picture frames as her base. She then applies a great amount of work and creativity by affixing patterns to their fronts, experimenting with different finishes and decoupage styles. If you’re needing to be “Pin-spired”, consider checking out her work and buying some for yourself! Click here to visit Junebug’s Creative Concepts on Etsy.
Name On Your Wall
Name on Your Wall is a shop that uses “letters” found in nature and urban life to make a “name collage” of sorts. See the photos below, and find these prints and more at their Etsy shop!
Other noteworthy artists:
HipstersArt: a growing number of art and graphic prints. Humor, irony, pop-art colors and great prices.
DePeapa: an illustrator from Spain. Also dabbles in screen printing, jewlery and embroidery.
We’ve received some great feedback on our Small Business Saturday Initiative, and we’re more than excited for the opportunity to promote these wonderful artists and small businesses! If you have yet to make your holiday purchases, consider these wonderful artists and craftsmen for your holiday shopping. Remember, shopping small and buying local helps our local and overall US economy! At Frame USA, we’re 100% behind products that are made in the United States.
Susan Monty Fine Art
“I am a fine artist specializing in equine art. I draw and paint whatever captures my eye, but horses will always be my favorite subject. I strive to capture a realistic, but artistic and expressive, likeness of my subjects.
As a lifelong horse lover, I am pleased to donate a portion of sales from my Second Chances series to Pure Thoughts, Inc. Horse & Foal Rescue (www.pthr.org) or New England Equine Rescues (www.newenglandequinerescues.com). Both of these groups have saved the lives of numerous horses, and I am proud to use my art to help. Many of the prints in my shop are from my Second Chances series, an ongoing project in which I paint portraits of rescued horses and tell their stories.
I am also passionate about saving America’s wild horse and burros. I have started a series of paintigs of these magnificent animals. Unless something is done to protect them, wild horses will only be seen in photos and paintings. I will donate a portion of all sales of these mustang paintings, cards, and prints to Journey’s End Ranch Animal Sanctuary (www.jersanctuary.org).”
“Everyone needs just a little time and a few kind words! Shop our monogram quote prints for yourself or as unique and personalized gifts for weddings, nurseries, or friends. We print on high-quality card stock and frame in a white driftwood with an antique white mat. We can customize any order with different letters, quotes, fonts, and colors.”
“Decorative photo frames, wood letters and more. Great personalized gifts! Decoupaged and distressed so each item is unique. Any item can be customized.
Looking for a gift? I can mail items directly, and I’ll even gift wrap it and include a hand written note for free. Mark my shop as a favorite and come back often. I’m always adding new things. Thanks for visiting and be sure to “Like” me on Facebook to be the first to know about new items and promos. “
Click here to visit Junebug’s Creative Concepts on Etsy.
Name On Your Wall
“Name art photography, from Name on Your Wall, uses elements found in nature, architectural details and every day objects to create unique and personal works of art. They are the perfect solution for creative wedding gifts, shower gifts, housewarming gifts, new baby gifts, holiday gifts or for any other occasion. They are also the perfect way to showcase your name, or any word that is special to you, on your own wall. With so many different options for each letter, your creation will truly be unique.
My framed name art is elegantly designed with high quality photographs, custom cut mats, and custom made wooden frames. Your project will receive personal and professional attention from me, incorporating all of your preferences. These details will result in breathtaking and elegant works of art that both you and your loved ones will enjoy for a lifetime!”
“I’m a freelance photographer that specializes in outdoor entertainment and events. I have been a professional photographer for over 5 years. My main focus includes amusement parks, carnivals, ski areas, beach scenes and nature.”
We’ll be sure to keep updating this list as we continue to take submissions. Thanks for joining us in our goal to put America’s small businesses at the forefront of our economy! Small business owner? Leave a comment below and we’ll see what we can do for you!
Etsy Artists and Craftsmen are Welcomed to Help Promote Small Business Saturday with Frame USA
Saturday, November 30th is small business Saturday. While Frame USA is a pretty small business with about 70 employees, a good chunk of our customers are artists and crafty creators that also sell online or in a shop of their town. At Frame USA, we want to show our support to these small businesses and support local economies by offering a great deal to these customers. However, you don’t have to be a Frame USA customer for us to feature your shop! Check out the rules below our promotional image.
As our poster says, we are mainly looking for Etsy art, craft and design creators. Frame USA is an online business and it’s what we know best, so customers with an Etsy account (or other online shopping place) will probably see the most benefit from this initiative. Simply send an email to the address in the image above to get started! If you know anyone who would benefit from a promotion like this, feel free to send it their way.
Thanks for sticking with us, and remember to shop small and shop local!
HGTV Uses Frame USA Picture Frames in HGTV Magazine’s DIY Feature
If you haven’t seen the recent post by Molly Mesnick (Bachelor ’13 winner), you may have missed the exciting DIY projects that our customers have been doing! (Don’t worry, you can find her blog post right here!) Along with the cool projects Molly mentioned, we also had a customer from HGTV order some of our Clean Cut White frames for a special segment on DIY picture frames!
Our frame can be seen in their flash card example – They spray painted our Clean Cut White frame to match the color of the card! How cool is that?
Needless to say, we were thrilled to see both posts! Aside from being obvious good business plugs, we love seeing our frames put to use in creative ways. From matching colors with spray paint to re-wrapping our moulding with colorful patterns, we’ve seen a lot of great DIY concepts for our picture frames. In fact, many of our products end up on Etsy stores, where customers will use our frames in their artwork or craft projects and sell it as its own photo frame! Even better is the price point, where customers can make a nice profit from their work from simply decorating a frame to their heart’s content!
What exciting kinds of DIY projects have you found? If you haven’t caught up on this trend of cost-saving and niche design, have a look at Pinterest (making an account is free!) and search “DIY”. You’ll find some great inspiration for your own hand-made projects, whether that’s picture frames or making your own furniture! You can also follow us on Pinterest while you’re at it, where we not only share information on picture frames, but also DIY inspiration as well!
What other sorts of fun projects have you taken lately? Leave a comment below and we’d be glad to feature it in a future blog!
Artists who think that art frames itself (or customers will) may face some harsh reality.
For many artists, it’s no foreign concept to make that final brushstroke against the canvas and feel an overwhelming sense of accomplishment. All that hard work and your masterpiece is even better than you expected. If you’ve painted or drawn on stretched canvas, your work is ready to sell! If your work is on flat, 2-Dimensional paper, however… you may find yourself wondering how you’ll sell your piece. You could sell your work just as it is, letting your customer worry about presentation. This method, however, runs the risk of not getting the best value for your art, or worse, not selling at all because presentation can be just as costly! For this reason, art frames are a wise investment for any budding or experienced artist.
The most obvious solution for 2-D artists and photographers everywhere is purchasing custom art frames. Framing can be just as daunting a chore as any in the art world, the reasoning behind which is that the LAST thing you want to do is distract the viewer from your artwork. As Jason Horejs said in his recent post from RedDot Blog, “Framing art is time-consuming and expensive, and just when you think you’ve found the right frame, your clients let you know otherwise.” Even more discouraging is putting in the time and effort, only for “…a client [to] see [a] piece of artwork, fall in love with it, and then say, ‘but that frame has got to go.'”
Luckily for most artists, picking out a frame is simply an extension of their artistic eye. Find something that makes your piece “pop” instead of distracting the viewer, and don’t try too hard to match the colors of your art to the color(s) of the frame. Aside from the picking out your frame, the other important factor in selecting a frame is the price. Taking your art to a professional framer can set you back hundreds, even thousands of dollars. However, there are several ways to avoid this cost:
1. Build your own art frames and mats
Using materials such as wood, nails and stain/finish bought from your local hardware store, assemble your own frames! There are plenty of tutorials that can be found online, and we suggest looking around Pinterest to find even more creative solutions to DIY art frames.
2. Create artwork to fit a specific frame size
While limiting in a creative capacity, this process will save you time and money down the road. If you like to create art in series or with a certain color, then ordering in bulk may be your best bet. This will force you to restrict your sizing, but for the most part, this is a great investment either way. Frame USA offers volume orders and discounts for businesses as well – fill out our quote form and see just how much you can save.
3. Order custom-sized, wholesale picture frames from Frame USA
As we referenced in 2, ordering a specific size in wholesale can be a great time and money-saver. We also offer a Build A Frame service that allows you to upload an image or select an image opening, add mats and a frame, backing and glazing. We then assemble your frame and send it to you! Give it a try and you’ll see just how much you can save when compared to your local frame shop.
What’s your opinion on framing art? How do your frame your work? Leave a comment for us in the space below!
As many of you know, the Frame USA and Posterservice Inc. retail store has just undergone an extensive renovation. To celebrate the Grand Reopening on November 1st, 2013 Frame USA will be doing a special giveaway event for the first 500 customers to visit the store. Those customers will receive a FREE 36”x24” poster of the Cincinnati Skyline! Local Cincinnati artists like Keith Allen often take beautiful shots of the Cincinnati Skyline and other notable parts of the city. Keith, as a self taught photographer, has kindly provided us with this stunning image (pictured below). We are very excited to be able to share this poster with all of you!
“[Keith Allen] shoots architecture, people, nature, travel, scenic, macro, product, concerts & sports. Keith is still learning new techniques daily, and is working diligently to expand his horizons in the photographic field. ’I attribute most of my learning to RC Conception, Scott Kelby, and a bunch of others at Kelbytraining.com along with many other resources on the internet. I shoot the world as I see it and try to duplicate it in an artistic way that I perceive it in my mind’s eye.’ “
If you’re an artist or photographer, we’d love to hear from you! Whether you’d like your work featured on our blog or see yourself as a soon-to-be customer, we’d love to hear your thoughts. You can leave a comment below, or reach out to us on Facebook or Twitter. If you fall into the category of one of our Cincinnati artists, keep in touch by visiting our retail store! We frequently host artwork and charitable events based out of our retail store on Northland Boulevard. Feel free to drop in and say hello, and don’t forget to pick up a print by Cincinnati artists like Keith Allen while you’re with us. (Maybe a frame to go with it, too?)
Is Banksy A Genius or a Jerk? Earlier his month we highlighted Banksy’s trip to New York in October. Since then there has been much written about notorious artist. From the Mayor calling for his arrest to travelers visiting New York just to tour his art, most people have something to say.
All through the month, New Yorkers have been buzzing. There have been construction workers placing plexiglass over works in an attempt to save them from defacers. There is even one man calling himself the Banksy Preservation Society as he works to repair installations that taggers couldn’t resist.
So what are your thoughts on the artist Banksy? Do you see him as a harmless artist, harmful revolutionary, or just a guy that needs attention? As I see it, I’m just glad people are outside talking together about something…
Check out this editorial that he sent to The New York Times:
Back in September, we closed our doors to remodel our retail store located in Cincinnati, Ohio. While there was nothing particularly wrong with the store, it was a bit too large for what we were trying to accomplish. Demands change, artists change, and framing changes. Likewise, we thought it was time for our shop to change! Frame USA Cincinnati promises to be a big deal for the local art community.
Frame USA’s retail store went under a very big remodel. Rather than expand and offer more ready-made selection, we decided to downsize and become more efficient. Frame USA Retail Store will now function much the same as our main website. We have a wide selection of Corporate, Closeout and Architect frames ready-made and available to you, but for everything else, we make it to order!
We also brought some features from our website into the store. Remember Build a Frame? We have all of our websites available and open to the public, whether you’d like to search for posters on Posterservice or run through some options on Build A Frame. We also have our custom framing station back, where our friendly staff can guide you through the process of selecting and designing your framed art to perfection. This, of course, remains at the lowest prices on the market!
Our poster inventory has also been reduced in the store, but never fear! Using the touch screen, you will be able to find anything you’re looking for. Our easy-to-navigate website allows you to search for nearly any image you can think of, from decorative art to Bob Marley prints. Just ask one of our employees and they’ll be glad to find the print for you. You can also visit Posterservice.com or FrameUSA.com and we would be glad to pull the items for you ahead of time.
Have you stopped in yet? Let us know what you think!