From Art

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Update: Brandi and Jarrod on Posterservice’s “Beer” Poster

“It’s a bear. And a deer. It’s Beer.”

For those who followed our previous post, A&E managed to separate the clip from Brandi and Jarrod: Married to the Job that involved our Beer poster.

In the clip, Jarrod was tasked with making a bar area / game room for his family that met everyone’s needs – the needs of his kids, his wife, their friends… And of course, his own. We think he did an excellent job, and the Beer poster worked perfectly in that setting.

You can see the clip below – be sure to let us know what you think!

 

DEBATE

Traditional Art vs. Digital Art

There has long been a debate on which medium and method is best for art creation. Even at Frame USA, our artists have vastly differing opinions on whether digital art is as effective as traditional, or if traditional is as well-worth the time as digital. In the end though, we all respect one another’s opinions and talents in their own medium, but this debate has spanned internet-wide among artists since as early as the first years of deviantART’s existance.

 

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So why talk about it if artists have generally concluded that art is art, no matter the medium? Well, there are also some distinct differences when it comes to the display of the art. (Not to mention, both sides will always have strong opinions one way or the other.) Let’s find out how this affects framing!

With traditional art, there are a far greater number of variables to consider before framing your work. If the art is on paper, you’ll have to consider the materials of the art and the paper quality while working on presentation. In digital art, the only real consideration is in how you’ll print or display your piece.

The flip side is in the actual creation of the art – many prefer the precision and “messiness” that traditional media allows, where digital art allows for the correction of mistakes and the ability to make multiple immediate prints whenever you want.

Which do you prefer, and why? Leave a comment below to voice your opinion!

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Metal Frame Sale – This Weekend Only!

We’ve had some big orders and requests recently for metal picture frames — we can only assume that their style is in high demand! And for good reason: metal frames are the perfect minimalist solution to a lot of different framing needs. From contemporary art to colorful photography, a metal frame is well worth the low price.

This weekend, we’re offering 10% off our entire selection of metal picture frames. Simply enter “allmetal” into the coupon field during checkout and you’ll save instantly! This offer ends September 15 2014, so don’t miss out on this chance to save.

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Custom Framing: Online vs. Retail

Being both an online picture frame company and retail store location, we’ve learned the ins and outs of the framing business. This is not to say that we know everything — far from it! However, we do know a good deal about the difference of the custom framing process. When we released Build A Frame, we changed how custom framing operated.

In our store, retail and online custom framing are of equally high importance. Both orders are assembled with utmost care, attention to detail and design sensibility. The main difference is price point, which is different with every framer out there. Our Build A Frame process and price in the store is the same as it is online. The main difference? Customers in the store can physically see the products in person.

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Have you had a great experience with either a retail or online custom framing experience? Let us know in the comments what made it unforgetable!

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Floater Frames: The Perfect Frame for Canvas Paintings

Floater frames are in high demand among painters and photographers who prefer canvas prints. Framing a canvas is a great alternative to simply hanging a standalone canvas: when framed, the art has  much more of a safe shell around it to protect from damage to the outer edges. It also improves the look of the art, with the frame acting as a focal point for the artist’s work.

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The above was a great piece done by our specialty framing and retail manager, Jennifer Miller. A skilled artist, painter and framer, she used a great color pallette to work with the frame. Along with the American Maple shown here, we also offer the floater frame series in black. Perfect for nearly any piece of canvas art!

If you have any questions as to the quality or value that a floater frame can bring to your art piece, consider emailing us at [email protected]. You can also fill out our custom quote form if you know you need some floater frames for selling or displaying your work. This week only, these floater frames are also on sale for 10% off!

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Plaque Mounting: A Look into Wholesale Plaques

Did you know that we offer wood mounting / plaquing services at Frame USA and Posterservice? Check out our video to see the process.

Recently, we’ve had a lot of great plaque customers place orders for a variety of reasons. Some are artists, looking for an affordable way to distribute their work en masse. Some are large companies, trying to find unique ways to spend their advertising budget. Some are graduates who want their diplomas preserved. Whatever the reason, plaque mounting is here to stay as one of our most recommended options for long-term image preservation (unless, of course, your print has great value or needs a more archival touch. In this case, framing is your best bet).

While we will always stand behind picture frames and their ability to preserve an image (particularly when the frame compliments the art so well), there is something to be said about wood-mounted plaques. A plaqued image shows the art in its entirety, without the distraction of an outside border. Also, since the print is laminated flat against the wood, there is virtually no chance that the inside image will warp or crease over time, which may happen in a frame if not sized correctly.

To learn more about wholesale plaques and the plaque mounting process, check out the video below!

You can also find more information about this service here.

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Posterservice “Beer” Poster on A&E’s “Brandi and Jarrod: Married to the Job”!

We had the privelege to show off our very own “Beer” poster on A&E’s Brandi and Jarrod: Married to the Job!

For those who have never seen the show, the couple Brandi and Jarrod are originally from the show Storage Wars on A&E. This couple’s constant tension and interesting dynamic has created an interest in the couple’s day to day life, resulting in their own reality show called Brandi and Jarrod: Married to the Job. It was only several weeks ago that we received an email from the A&E studios asking if they could show our very own image on their next episode. We were more than happy to oblige!

Here is the image to look out for:

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If this item strikes your fancy after seeing the episode, you can purchase your very own poster here.

To see yesterday’s episode, click on the image below. You can see more on their website, too!

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Raving Fans and Customer Comments

We take customer feedback very seriously here at Frame USA, whether that involves us replacing a faulty order, thanking a customer for their kind words about our services, or… drawing unicorns on a box?

That’s right–one of our more eccentric customers frequently asks for any number of random drawings on their packages, and our team has really had fun with this in the past (we can recall doodles of a dancing penguin and a mummy/pirate duo playing jump-rope).

This time, we had our customer service representative (and talented illustrator) Kelley Kombrinck create the box art for our customer. Needless to say, they were very impressed!

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A more detailed view of the illustration. All because of a comment left in the “notes” section of our checkout process!

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This time, the customer asked for an elephant to be drawn on the box. Again, Kelley delivered…

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You can find our latest  customer comments here, which is updated every 2-3 months.

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Digital Art Meets Digital Framing

In a recent New York Times piece, a new method of artistic gallery display was announced: a digital canvas.

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Not to be confused with the digital picture frame, a digital canvas seems to be the new way to display artwork for gallery presentation when displaying artwork created digitally. This also works very well for photography!

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Will it ever replace the picture frame in the world of art galleries? We say “of course not!” But it is certainly a great new way to show off your digital art, and could potentially pair beautifully with something like our Shadow Boxes or In-Depth frames. You can find out more on Electric Object’s website.

 

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Art Gallery

5 Tips for Art Gallery Presentation

Art Gallery
When you have a ton of art, arrangement takes a bit more time.

At Frame USA, we pride ourselves at being pretty good with gallery presentations. There’s a lot that goes into launching your first fine art presentation – whether you’re displaying sculpture, installation or 2D artwork. People will be looking at your layout as much as they’ll be looking at the art itself! Because of the sometimes-puzzling nature of galleries, we put together a list of 5 tips for your art or photo exhibition.

1. Present your art well.
First thing’s first – have some high-quality photos of your work! If you’re a photographer, you should be good to go. Make sure that your work is printed on the best possible paper for your shots. For artists of other varieties, you still need to have good quality photos of your work to get you through the gallery doors. Either way, your work will need to be presented in a way that highlights your work. Should your work be screen-printed? Should it be laminated? Should it be framed? Matted? A popular option is floater frames for canvas work, or a sleek in-depth picture frame for eye-popping quality. Consider your options, there are many!

2. Research your gallery.
Time for some logistics! Who are you targeting in this area? What can you do to bring in buyers and gallery-hoppers? Explore different venues of social media, put up flyers in some local coffee shops, tell your friends and family. Are you trying to sell or just create some buzz about your work? These will ultimately affect the vibe of your gallery and any type of events you may have.

3. Think in layouts.
Establish which prints, paintings and sculptures will need to be the focal point of your display. Obviously they will all have value to you, but it’s important to know which pieces look best under what kind of lighting, at what height to display your piece, whether the picture frames you use are appropriate, etc. You’ll need measuring tape and sample lighting to decide what’s best for you!

4. Know your art.
Before you even start the process of displaying your gallery work, ask yourself the hard questions. What makes your art unique, and what will you say to any buyers? What is your focus as an artist? Knowing yourself and your art will save you time and embarrassment moving forward. Don’t be rehearsed, instead, be comfortable and confident in your abilities.

5. Enjoy the process.
Don’t become caught up in a black-and-white mindset of success or failure. Enjoy the process of what it means to have a gallery presentation! This is your project with your artwork, and it is definitely a learning process. Your first show may have been a flop in your mind, but in the end it’s valuable experience that will help you be more successful at your next showing.

As always, be sure to leave any questions for us and we’ll answer to the best of our abilities!