Choosing office decor may not be as simple as you think – interior decorating says volumes about your business.
For those with a business that sees plenty of through-traffic such as hotels, restaurants, marketing firms, cafes or studios: art and interior design are a major selling point of what your business entails.
Let’s start with the hotel example. Think of a time where you have stayed in a nice resort, or maybe a refreshing getaway where the artwork matched the theme of the surrounding environments. Of course, the focus of any average getaway hotel is ambience and design over the importance of displayed content, but the chosen wall decor of your business will undoubtedly be noticed at some point by your guests and clientele.
So what sorts of wall art would fit your company the most? Consider your target audience, and who will be viewing this art the most (aside from yourself, of course!) If you specialize in design or architecture, perhaps displaying blueprints and sketches would be a great way to capitalize on your wall space. For restaurants, photos of famous/local celebrities eating at your establishment make interesting conversation pieces. Other ideas include photos of the owner, the establishment during construction, group photos of your staff and visually interesting products that your business sells.
If your line of business doesn’t work with much imagery (and chances are, it does to some extent) you can always find related imagery to frame and display. For instance, if you are a dog groomer, you could post a fun bulletin board with pictures of various dogs you’ve groomed over the year. You could also post artistic images of barber salons, dog photography, or imagery that fits your brand. You don’t have to limit yourself to subject matter so long as the imagery supports the branding of your business in some way.
In closing, the decor of your business space is meant not only to demonstrate what your business is all about, but to help convert more sales. The customer or client is already in your office, so you don’t need to go to great lengths to impress them. Let your wall art and branding encourage them to trust you with their business.
Do you have any examples of an extremely well-designed business space? Leave a comment below and let us know! For our Business/Wholesale service, click here to fill out our custom quote form. We’ll let you know how we can help!